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Bachelor of Business Administration in Tourism & Hospitality Management

The global tourism and hospitality industry is undergoing rapid expansion, driven by rising disposable incomes, evolving traveler preferences, and increased demand for both leisure and business travel. India, with its rich cultural heritage, diverse geographical landscapes, and growing middle class, is emerging as one of the most attractive travel destinations in the world. The Indian tourism sector is experiencing exceptional growth, propelled by a surge in domestic and international tourism, business travel, and a growing appetite for high-quality hospitality services.

Globally, the tourism and hospitality industry is transforming through innovations in digital technology, a greater emphasis on sustainability, and a shift toward unique, experiential travel. These trends are reshaping the sector, presenting exciting opportunities and new challenges.

The BBA in Tourism and Hospitality Management is an undergraduate program designed to prepare students for leadership and managerial roles in this dynamic and evolving industry. The curriculum integrates core business administration principles with specialized subjects in tourism operations, hospitality management, event planning, marketing, and sustainable tourism practices. While the program offers a global perspective, it places strong emphasis on the Indian tourism landscape, addressing the distinctive opportunities and regional diversity that shape the sector.

Students will develop practical skills to manage a variety of services and businesses within the tourism and hospitality domain, including hotels, resorts, airlines, travel agencies, and event management firms. The program equips graduates with the ability to navigate both domestic and international industry environments, with a strong focus on strategic management, enhancing customer experience, and promoting sustainable practices.

By the end of this program, students will be prepared to lead with creativity and adaptability in one of the world's most vital and fast-growing sectors, contributing significantly to the global economy and supporting India’s ascent as a premier global tourism hub.

duration

3 years with exit options

Programme type

Full time

Programme Regulations

Programme Structure

Exit Policy: (The exit options are subject to the approval of the Karnataka State Higher Education Council)

For BBA programmes, there will be multiple exit points, i.e., at the end of the first and second years. Students who successfully earn the required credits at these stages will be awarded certificates and degrees accordingly. The following certifications and degrees will be conferred based on the year of exit:

I Year: Undergraduate Certificate

II Year: Undergraduate Diploma

III Year: Bachelor’s in Business Administration (BBA)

Eligibility Criteria

Candidates should have passed PUC/12th standard or equivalent from any stream.

Key Features

After completion of the programme, a student will be able to:
  • Apply the principles of psychology in multidisciplinary domains to achieve personal, professional, and organisational outcomes
  • Design, implement, and critically validate well-being programmes in counselling and industrial settings
  • Produce meaningful and relevant research studies addressing psychosocial issues in counselling, clinical, and industrial settings
  • Solve professional, ethical, and multicultural issues in diverse professional and organisational settings

Scope and Objectives

Scope:
  • The global tourism and hospitality industry is witnessing rapid growth, driven by increasing global travel, evolving customer preferences, and the expansion of leisure, business, and eco-tourism. India, with its rich cultural heritage, diverse landscapes, and growing middle class, is becoming one of the world’s fastest-growing tourism destinations. With the government’s initiatives such as the Incredible India campaign and the recent push for sustainable tourism, the sector is poised for significant expansion. The global and Indian tourism landscape demands skilled professionals who can innovate and manage tourism operations effectively, balancing customer experience, cultural preservation, and sustainability.
  • The BBA in Tourism and Hospitality Management is designed to prepare students to meet the demands of the global and Indian hospitality and tourism industry. The programme focuses on developing both business management skills and sector-specific expertise to ensure students can thrive in this dynamic field. The tourism and hospitality sector includes a wide range of industries including hotels, resorts, airlines, travel agencies, event management, and eco-tourism, all of which require specialized knowledge and leadership capabilities.
Objectives:
  • To Impart Core Business and Sector-Specific Knowledge: Provide a comprehensive foundation in business management, economics, and operations, with a specialized focus on tourism management, hospitality operations, event planning, marketing, and sustainability practices.
  • To Equip Students with Practical and Digital Skills:Train students in modern tourism technologies, including property management systems (PMS), customer relationship management (CRM) software, travel booking platforms, and data analytics tools. This prepares them to enhance operational efficiency, improve customer experiences, and manage tourism-related challenges.
  • To Align with Global and Indian Tourism Trends:Foster an understanding of global and Indian tourism trends, including emerging markets, sustainable travel, digitalization, and government initiatives such as the National Tourism Policy. Equip students with insights into global travel behavior and tourism regulations, enabling them to address both local and international tourism challenges.
  • To Encourage Sustainable and Responsible Tourism Practices: Promote sustainable tourism initiatives that protect local cultures, preserve the environment, and support community-based tourism. Encourage students to integrate green practices in hospitality management and promote eco-tourism and community tourism as vital aspects of the sector.
  • To Enhance Employability through Industry Exposure: Provide students with hands-on experience through internships, field visits to tourism sites, live projects with tourism agencies, and industry mentoring. This allows students to gain practical knowledge of the tourism and hospitality industry and connect classroom learning to real-world operations.
  • To Nurture Entrepreneurial and Innovation-Oriented Mindsets: Encourage creativity and innovation, empowering students to launch startups in the tourism and hospitality industry. India’s growing tourism ecosystem provides ample opportunities for entrepreneurship, and the programme prepares students to seize these opportunities in areas such as travel tech, hospitality management, and tourism consultancy.
  • To Prepare for Global Careers in Tourism and Hospitality:Equip students with knowledge of international travel regulations, hospitality service standards, cultural differences, and global marketing strategies. This prepares graduates to work with multinational hospitality firms, international tourism agencies, airlines, and global event management companies.
  • To Strengthen Communication and Customer-Centric Skills: Build essential soft skills including customer service, leadership, communication, critical thinking, and team management. These are crucial for professionals in tourism and hospitality who must manage diverse teams and deliver exceptional customer experiences across global and local platforms.

Programme Structure

Programme Structure 2025
  • Management Process
  • IT for Business
  • Financial Accounting
  • Business Economics
  • Business Economics with Kannada / Hindi
  • Indian Business Environment
  • Organisational Behaviour
  • Cost Accounting
  • Business Mathematics
  • Operations Management
  • Marketing Management
  • Corporate Accounting
  • Business Statistics
  • Legal Aspects of Business
  • Human Resource Management
  • Business Research Methods
  • Management Accounting
  • Financial Management
  • Elective -1
  • Elective – 2

DISCIPLINE SPECIFIC ELECTIVE COURSES

Finance

  • International Finance
  • Financial institution and markets
  • Investment Analysis And Portfolio Management

Marketing

  • Sales And Distribution Management
  • Advertising And Brand Management
  • Supply Chain Management

HRM

  • HRD: Systems And Strategies
  • Training And Development
  • Cross Cultural HRM

Supply Chain Management

  • Supply Chain Management
  • Supply Chain Information System
  • Demand Forecasting
  • Direct Taxation
  • Entrepreneurship Development
  • Operation Research
  • Elective – 1
  • Elective – 2

DISCIPLINE SPECIFIC ELECTIVE COURSES

Finance

  • GST
  • Banking operation and innovations
  • Advanced Financial Management
  • Digital competition in Financial services
  • Rethinking International Tax Law

Marketing

  • Retail Management
  • Marketing of Services
  • Consumer Behaviour
  • Marketing: Customer needs and Wants.
  • International B2B Marketing

HRM

  • Compensation And Performance Management
  • Employee Welfare & Social Security
  • Employee Relationship Management
  • International Labour Law
  • Introduction to Learning transfer and lifelong learning

Supply Chain Management

  • Materials Management
  • Logistics Management
  • Inventory Management
  • Supply Chain Sourcing
  • Supply chain finance Market and Fintech ecosystem
  • Strategic Management
  • Elective – 1
  • Internship
  • Capstone

DISCIPLINE SPECIFIC ELECTIVE COURSES

Finance

  • Working Capital Management
  • Project Management

Marketing

  • Negotiation Skills
  • International Marketing

HRM

  • International HRM
  • Strategic Human Resource Management

Supply Chain Management

  • Demand Forecasting in SCM
  • International Logistics

Programme Assessment

  • Choice-Based Credit System (CBCS): The university follows CBCS, which allows students to choose courses and earn credits based on their performance
  • Grades and GPA: Students are awarded grades for each course in a semester, and their Semester Grade Point Average (SGPA) is calculated to measure their academic performance. Cumulative Grade Point Average (CGPA) is used to evaluate the overall performance of a student across all semesters.
  • Prescribed Curriculum: Each program has a prescribed curriculum or Scheme of Teaching and Evaluation, which includes the required courses, laboratories, and other degree requirements. It also incorporates SWAYAM and Massive Open Online Courses (MOOCs) offered by reputed institutions.
  • Auditing Courses: Students have the option to audit courses, which allows them to gain additional exposure without the pressure of obtaining a grade. This can give them an advantage in placements.
  • Evaluation System: The evaluation of students is comprehensive and continuous throughout the semester. It consists of Continuous Internal Evaluation (CIE) and Semester End Examination (SEE). CIE and SEE carry equal weightage of 50% each, resulting in a total evaluation of 100 marks for each course, regardless of its credit value.
  • Assessment Methods: Before each semester, faculty members may choose assessment methods such as assignments, seminars, quizzes, group discussions, case studies, practical activities, class presentations, industry reports, etc., with suitable weightage for each.
  • Semester End Examination: A Semester End Examination is conducted for all registered courses at the end of each semester. However, some courses that already have Continuous Internal Evaluation may not require a SEE. 
  • Makeup Examinations: Students who fail the Semester End Examination in one or more courses are eligible for makeup examinations, which provide an opportunity to retake the failed exams and improve their grades.

Program Educational Objectives (PEOs)

  • PEO1: To provide a coherent understanding of how various industries in the manufacturing and service sector operate and are managed.
  • PEO2: To build managerial, analytical and critical thinking skills for designing digital marketing strategies and analysis across industries.
  • PEO3: To address student’s unique learning needs and provide them them with the disciplinary knowledge and skills to apply in unfamiliar contexts, for start-ups or any entrepreneurial venture.
  • PEO4: To imbibe knowledge, understanding and skills required to identify problems, collect relevant quantitative and qualitative data drawing on a wide range of sources, and use methodologies as appropriate to the subject(s) for formulating evidence-based solutions.
  • PEO5: To expose interpersonal and information technology skills to design ethical and sustainable business and marketing solutions to real-world problems.
  • PEO6: To build a solid foundation to pursue higher level studies and research in areas of marketing and business administration.

Programme Outcome

Graduates will be able to:
  • PO1: Demonstrate a foundation of digital marketing theoretical concepts and practices through innovative techniques to step out as corporate ready professionals.
  • PO2: Use capabilities and skills in areas of business and marketing to take up roles in digital marketing services for associate and analyst positions across diverse industries.
  • PO3: Apply sensitivity towards organizational, economic and cultural diversity while designing solutions to meet global challenges.
  • PO4: Build creativity and innovative thinking to develop entrepreneurial skills.

Course Outcomes


BBA Course Outcomes
  • CO1: Understand fundamental concepts of tourism and hospitality management, including customer service, hotel operations, event planning, travel agency management, and tourism marketing in both domestic and international contexts.
  • CO2: Apply tools and techniques for managing hospitality operations, such as property management systems (PMS), reservation software, and customer relationship management (CRM) systems, to improve operational efficiency and guest satisfaction.
  • CO3: Use data visualization and reporting tools like Power BI and Tableau to analyze and communicate key tourism and hospitality metrics, including guest preferences, occupancy rates, and service performance.
  • CO4: Demonstrate the ability to develop and evaluate strategies for pricing, marketing, and guest experience management, supporting decision-making in hospitality and tourism businesses.
  • CO5: Analyze real-world challenges in the tourism and hospitality sector, applying strategies to optimize cost, service quality, sustainability, and customer satisfaction in areas like event planning, hotel management, and tour operations.
  • CO6: Interpret operational data and key performance indicators (KPIs) to generate actionable insights, presenting findings through dashboards and reports to support strategic business decisions in tourism and hospitality management.
  • CO7: Evaluate ethical, regulatory, and environmental issues related to tourism and hospitality management, with a focus on sustainable practices, responsible tourism, and compliance with global and local regulations.
  • CO8: Collaborate in teams to solve tourism and hospitality challenges through case studies, live projects, internships, and industry interactions, preparing students for real-world business environments in the sector.

What expertise will you gain?

Knowledge of the Entire Tourism and Hospitality Process

Tourism Operations & Event Management:

Hotel and Resort Management

Customer Service & Relationship Management:

Tourism Marketing & Branding

Sustainability & Responsible Tourism

Risk Management & Crisis Response

Familiarity with Indian Tourism Dynamics

Career Opportunity

  • Hospitality Chains & Resorts
  • Travel & Tourism Companies
  • Aviation & Cruise Lines
  • Event Management & MICE (Meetings, Incentives, Conferences & Exhibitions)
  • E-commerce & Travel Tech
  • Luxury Retail & Lifestyle Services
  • Consulting & Tourism Advisory
  • Startups & State Tourism Boards

Placements at

CMR University

200+ Recruiters, Pre-Placement modules from first semester focus on employability, emphasis on experiential learning, extensive focus on Internships, Training for competitive examinations – CAT, GRE, TOEFL, CMAT, Bank PO, and more.

Testimonials

"I loved the infrastructure of CMR University and its management. As a club coordinator I learnt how to manage team and the events helped me to grow my confidence level. I would like to specially thank the placement cell for guiding me and providing me a good platform (company) for my career."

Radheshyam Thakur

BCA

"I loved the infrastructure of CMR University and its management. As a club coordinator I learnt how to manage team and the events helped me to grow my confidence level. I would like to specially thank the placement cell for guiding me and providing me a good platform (company) for my career."

Radheshyam Thakur

BCA

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FAQs

The BBA in Tourism and Hospitality is a 3-year undergraduate programme divided into 6 semesters. It blends core business and management education with specialized training in travel, tourism operations, hospitality services, hotel management, and customer experience.

While a regular BBA covers general business administration, this programme focuses on the travel and hospitality sector. It includes modules on tourism marketing, hotel operations, event planning, aviation services, and destination management—preparing students for careers in India’s and the world’s growing travel economy.

 Yes. The programme offers elective tracks in areas such as:

  • Hotel & Resort Operations
  • Travel Agency & Tour Management
  • MICE (Meetings, Incentives, Conferences & Exhibitions)
  • Aviation and Airport Services
  • Sustainable & Eco-Tourism
  • Cruise and Luxury Travel Management

Graduates can pursue diverse roles in the tourism and hospitality sector, including:

  • Guest Relations Executive
  • Travel Consultant / Tour Planner
  • Hotel Front Office Manager
  • Airline Ground Staff / Airport Operations Executive
  • Event Coordinator / Hospitality Manager
  • Cruise Line Staff
  • Tourism Promotion Officer
  • Reservation & Ticketing Executive
  • Luxury Travel or Destination Curator

 Yes. Popular options include:

  • MBA in Hospitality, Travel, or Tourism Management
  • MSc in International Hotel Management or Event Management
  • PG Diploma in Aviation, Cruise, or Tourism Studies
  • Certifications in IATA, Galileo/Amadeus, Hospitality Management, or Sustainable Tourism

 Students will acquire:

  • Knowledge of global and Indian tourism trends
  • Skills in hotel and resort operations
  • Proficiency in travel software and booking platforms
  • Customer service and people management skills
  • Event and experience planning expertise
  • Marketing and destination branding know-how
  • Crisis management, sustainability, and cultural sensitivity

Yes. Internships are integrated with opportunities in hotels, airlines, tour agencies, event firms, and tourism boards. Students also engage in live projects, field visits, and real-time experience with hospitality clients and partners.

Candidates must have completed 12th Grade / PUC or equivalent from any stream. A passion for hospitality, travel, customer service, and multicultural interaction is desirable.

Yes. The university has strong placement support with tie-ups across top hotel chains, airlines, tourism firms, and travel tech startups. Resume-building, communication skills, and domain-specific training are embedded from year one.

  • Eligibility Check: Completion of 12th/PUC or equivalent from any stream
  • Application: Submit the online application through the university’s admission portal
  • Selection: Based on document verification, entrance test (CMRUAT if applicable), and personal interview
  • Enrollment: Selected candidates receive an offer letter and complete the admission process with fee payment and orientation

  • Hotels & Resorts
(Taj Hotels, Oberoi Group, Marriott, ITC Hotels, Hyatt) – roles in front office, operations, guest relations, and management training programmes
  • Travel & Tour Operators
(Thomas Cook, SOTC, MakeMyTrip, Yatra, Cox & Kings) – in itinerary planning, travel sales, and tour management
  • Aviation & Airlines
(IndiGo, Air India, Vistara, Emirates, Qatar Airways) – offering careers in airport management, in-flight services, and customer support
  • Cruise Liners & Luxury Travel
(Carnival, Royal Caribbean, MSC Cruises) – roles in hospitality services, event coordination, and guest experience
  • Event Management & MICE (Meetings, Incentives, Conferences & Exhibitions)
(Wizcraft, Percept, DNA Entertainment, or in-house hotel event teams)
  • Destination Management Companies (DMCs)
– involved in inbound tourism, international travel planning, and local experience curation
  • State & National Tourism Boards
(Incredible India, Kerala Tourism, Rajasthan Tourism) – promoting regional tourism, policy execution, and heritage preservation
  • Hospitality Tech Startups & OTAs
(OYO, Airbnb, Zostel, Booking.com, Agoda) – working in guest operations, customer service, partnerships, and digital hospitality
  • Retail & Leisure Sector
(PVR, INOX, malls, resorts, amusement parks) – for guest service, operations, and experience management
  • International Opportunities
– In global hospitality chains, cruise tourism, and adventure travel segments across Southeast Asia, the Middle East, Europe, and Australia

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