cmr.edu.in
Programmes Apply Now

B.B.A. | Digital Marketing

Undergraduate programme focusing on the study of digital marketing strategies and techniques.

Covers subjects such as digital advertising, social media marketing, search engine optimisation (SEO), and web analytics.

Emphasises practical skills in digital marketing tools and platforms.

Includes real-world projects and internships in digital marketing.

Taught by experienced faculty with expertise in digital marketing.

duration

3 Years (6 Semesters)

Programme type

Full time

Programme Regulations

Programme Structure 2023

Eligibility Criteria

Candidates should have passed PUC/12th standard or equivalent from any stream

Key Features

After completion of the programme, a student will be able to:
  • Design, implement, and critically validate well-being programmes in counselling and industrial settings
  • Produce meaningful and relevant research studies addressing psychosocial issues in counselling, clinical, and industrial settings
  • Solve professional, ethical, and multicultural issues in diverse professional and organisational settings

Scope and Objectives

Scope:
  • Comprehensive Digital Marketing Knowledge: The program covers key areas such as SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
  • Technological Proficiency: Students learn to use various digital tools and platforms essential for executing marketing strategies and measuring their effectiveness.
  • Consumer Behavior Insights: The curriculum explores consumer psychology and behavior in the digital landscape, enabling students to create targeted marketing strategies.
  • Content Creation and Management: Emphasis on developing skills in content creation, curation, and management to engage audiences effectively.
  • Real-World Applications: Practical experiences through projects, internships, and case studies help students apply their knowledge in real business scenarios.
  • Trends and Innovations: The program keeps pace with the latest trends in digital marketing, ensuring students are well-informed about emerging technologies and strategies.
  Objectives:
  • Foundational Understanding: To provide students with a solid understanding of digital marketing principles and frameworks.
  • Strategic Thinking: To develop the ability to devise effective digital marketing strategies that align with business goals.
  • Data-Driven Decision Making: To equip students with skills in data analysis and metrics interpretation, enabling informed marketing decisions.
  • Creative Problem Solving: To foster creativity and innovation in developing marketing campaigns that resonate with target audiences.
  • Ethical Marketing Practices: To instill an understanding of ethical considerations in digital marketing, promoting responsible practices in the industry.
  • Career Readiness: To prepare students for diverse roles in digital marketing, equipping them with the necessary skills for successful careers in the field.
  • Lifelong Learning and Adaptability: To encourage continuous learning and adaptability in response to the fast-evolving digital marketing landscape.

Programme Structure

  • Management Process
  • Marketing Management
  • Financial Accounting
  • IT for Business
  • Introduction to Digital Marketing
  • Organisational Behaviour
  • Business Mathematics
  • Operations Management
  • Digital Marketing and Essentials
  • Social Media Marketing
  • Business Economics
  • Business Statistics
  • Legal Aspects of Business
  • Human Resource Management
  • Digital Strategy and Innovation
  • Retailing and E-Tailing
  • Business Research Methods
  • Financial Management
  • Digital Channels & Experience
  • Digital Marketing Professional
  • Direct Taxation
  • Entrepreneurship Development
  • Operation Research
  • Website planning and Structure
  • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
  • Strategic Management
  • Digital Marketing Analytics
  • Internship
  • Capstone

Programme Assessment

  • Choice-Based Credit System (CBCS): The university follows CBCS, which allows students to choose courses and earn credits based on their performance
  • Grades and GPA: Students are awarded grades for each course in a semester, and their Semester Grade Point Average (SGPA) is calculated to measure their academic performance. Cumulative Grade Point Average (CGPA) is used to evaluate the overall performance of a student across all semesters.
  • Prescribed Curriculum: Each program has a prescribed curriculum or Scheme of Teaching and Evaluation, which includes the required courses, laboratories, and other degree requirements. It also incorporates SWAYAM and Massive Open Online Courses (MOOCs) offered by reputed institutions.
  • Auditing Courses: Students have the option to audit courses, which allows them to gain additional exposure without the pressure of obtaining a grade. This can give them an advantage in placements.
  • Evaluation System: The evaluation of students is comprehensive and continuous throughout the semester. It consists of Continuous Internal Evaluation (CIE) and Semester End Examination (SEE). CIE and SEE carry equal weightage of 50% each, resulting in a total evaluation of 100 marks for each course, regardless of its credit value.
  • Assessment Methods: Before each semester, faculty members may choose assessment methods such as assignments, seminars, quizzes, group discussions, case studies, practical activities, class presentations, industry reports, etc., with suitable weightage for each.
  • Semester End Examination: A Semester End Examination is conducted for all registered courses at the end of each semester. However, some courses that already have Continuous Internal Evaluation may not require a SEE. 
  • Makeup Examinations: Students who fail the Semester End Examination in one or more courses are eligible for makeup examinations, which provide an opportunity to retake the failed exams and improve their grades.

Programme Outcome

After completion of the program, a student will be able to
  • Design, implement, and critically validate well-being programs in counselling and industrial settings
  • Produce meaningful and relevant research studies addressing psychosocial issues in counselling, clinical, and industrial settings
  • Solve professional, ethical, and multicultural issues in diverse professional and organizational settings

Course Outcomes


BBA (DM) Course Outcomes

What expertise will you gain?

Knowledge of digital marketing concepts and strategies

Proficiency in digital advertising platforms and social media marketing

Understanding of SEO techniques and website optimization

Analytical skills for data-driven decision-making in digital marketing

Ability to develop and implement digital marketing campaigns

Career Opportunity

  • Digital marketing specialist
  • Social media manager
  • SEO analyst
  • Content marketer
  • Digital advertising executive
  • E-commerce specialist

Placements at

CMR University

200+ Recruiters, Pre-Placement modules from first semester focus on employability, emphasis on experiential learning, extensive focus on Internships, Training for competitive examinations – CAT, GRE, TOEFL, CMAT, Bank PO, and more.

Testimonials

"I loved the infrastructure of CMR University and its management. As a club coordinator I learnt how to manage team and the events helped me to grow my confidence level. I would like to specially thank the placement cell for guiding me and providing me a good platform (company) for my career."

Radheshyam Thakur

BCA

"I loved the infrastructure of CMR University and its management. As a club coordinator I learnt how to manage team and the events helped me to grow my confidence level. I would like to specially thank the placement cell for guiding me and providing me a good platform (company) for my career."

Radheshyam Thakur

BCA

Recent Blogs

13 Jan 2025

Career Guide for MCA Graduates: Building a Strong IT Career

The course of Master of Computer Applications (MCA) can be...

READ MORE >>

13 Jan 2025

How an MBA in Business Analytics Can Open Doors to Global Career Opportunities

The field of business and trade has always been considered...

READ MORE >>

13 Jan 2025

How to prepare for an M.Sc. IT entrance exam: Tips and Strategies

Any individual who closely watches the trends and changes in...

READ MORE >>

13 Jan 2025

The evolution of information technology and the role of M.Sc. IT programs

Introduction Living in a world where rapid changes and developments...

READ MORE >>

2 Dec 2024

A Comprehensive Skill Set for Aspiring IT Professionals Skills You Need to Succeed in MCA

Being the residence of a realm where technology and information...

READ MORE >>

All Blog

FAQs

CMRU is among the top BBA digital marketing colleges in Bangalore, offering a comprehensive course with experienced faculty, practical projects, and industry exposure. Our curriculum covers SEO, social media, and analytics, preparing students for the fast-evolving digital marketing field with strong career prospects.

Yes, CMR University offers internships as part of the BBA digital marketing course in Bangalore. These internships help students gain hands-on experience and practical skills, ensuring they are industry-ready upon course completion.

BBA Digital Marketing is an undergraduate degree offered by CMRU. This three-year programme is divided into six semesters, covering both general BBA subjects and specialised digital marketing topics. Students are trained to use digital marketing tools for SEO, SEM, Social Media Marketing, and Content Marketing, along with Microsoft Office and Tally.

BBA Digital Marketing subjects include both general BBA and digital marketing-specific courses. Some of the core subjects are:

  • Cost Accounting
  • Introduction to Digital Marketing
  • Management Process
  • Operations Management
  • Social Media Marketing
  • Direct Taxation
  • Market Analytics

CMRU is one of the top providers of BBA Digital Marketing programmes in Bangalore, offering excellent career options in both Business Administration and Digital Marketing. Some career paths for graduates include:

  • Digital Marketing Specialist
  • Social Media Manager
  • Content Marketing
  • Digital Advertising Executive
  • SEO Analyst
  • Marketing Analyst
  • E-commerce Specialist
  • Financial Analyst
  • Accountant

The best colleges for BBA in Digital Marketing in Bangalore not only emphasise theoretical knowledge in BBA and Digital Marketing but also equip students with practical skills and tools. When selecting a university, consider the range of subjects offered, the digital marketing tools taught, and whether soft skills are also developed.

 

Yes, a BBA in Digital Marketing holds great potential for the future. The combination of BBA and Digital Marketing enables graduates to run marketing campaigns efficiently, leveraging their Business Administration knowledge. This programme provides a solid foundation for a career in either Digital Marketing or Business Administration.

Commerce is the ideal stream for Digital Marketing, as it covers subjects like economics, cost accounting, direct taxation, and business mathematics, giving students an advantage in running digital marketing campaigns. However, students from other streams can also succeed in Digital Marketing with the right skills and knowledge.

CMRU offers a BBA Digital Marketing course in Bangalore, and we recommend this course over a general BBA in Marketing course. BBA Digital Marketing covers both traditional marketing and digital marketing concepts, providing a more comprehensive foundation.

Want to know more about CMRU?

Download Brochure
ACCP AY(2025-26)