B.B.A. | Digital Marketing

Programme Overview

• Provides students with a strong foundation in business and management
• Focuses on areas such as marketing, finance, human resources, and operations management
• Offers a blend of theoretical and practical knowledge through coursework, case studies, and internships
• Taught by experienced faculty with a strong industry background

Career Opportunities

• Management consultant
• Marketing and sales
• Financial analyst
• Human resources management
• Operations management
• Entrepreneurship

Key Features

• Global Immersion Model (GIM)-Students pursuing a short term course, (2 or 3 modules of a particular course in an International University) or International faculty visiting and handling one or two modules of a particular course during the study.
• Faculty team drawn from Academia as well as Corporate sector.
• Part of the curriculum is delivered by practicing managers in Industry-facing classrooms.
• International Internships.
• Live interaction with Corporate leaders on a weekly basis from around the world.
• International seminars / Conferences.
• Experiential learning imparted through participation in vibrant campus activities,directed by various clubs covering diverse interests.
• Multiple internship programmes – Minor internship programme, Summer internship programme and Community internship programme.

Programme Outcomes

• Nurture the requisite business acumen that helps students to understand the key business functions and identify business opportunities for efficient business management.
• Acquire knowledge and skills in the field of management to understand business problems and design its solutions.
• Demonstrate critical thinking skills in understanding managerial issues, problems and business opportunities in a global business setting.
• Develop ethical sensitivity while making business decisions so as to enjoy sustainable business success.

Programme Duration

3 Years / 6 Semesters

 Programme Type

Full-time

Eligibility Criteria

Candidates should have passed PUC/12th standard or equivalent from any stream.

Expertise You Gain

• Knowledge of business and management principles
• Understanding of finance, marketing, human resources, and operations management
• Effective communication, leadership, and teamwork skills
• Ability to analyze, solve problems, and make informed decisions
• Exposure to real-world business scenarios through practical experiences

Why CMR

• Student Clubs – CMR University provides a platform for students to explore their interests and passions through various Student Clubs. From music to entrepreneurship, the Clubs offer a chance to develop skills and network with like-minded individuals.
• Auditorium – The grand Auditorium at CMR University is an architectural marvel that hosts a wide range of events such as guest lectures, seminars, and cultural programs. With state-of-the-art acoustics and lighting, it provides an immersive experience for the audience.
• Computer Labs – The Computer Labs at CMR University are equipped with cutting-edge technology and software, providing students with a comprehensive understanding of the latest advancements in the field. The Labs offer a hands-on experience and allow students to experiment and develop their skills.
• AV Hall – The AV Hall at CMR University is a modern facility designed for multimedia presentations and conferences. Equipped with advanced audiovisual equipment, it provides a seamless experience for attendees and presenters alike.
• Basketball Court – The Basketball Court at CMR University is a vibrant space where students can engage in physical activity and showcase their sporting talents. With top-notch facilities and coaching, it is an ideal place to hone one’s skills and develop a passion for sports.

Assessment and Evaluation

The University follows the Choice Based Credit System (CBCS), which provides choices for students to select from the prescribed set of courses and earn credits. Students are awarded grades; based on their performance for each course in a semester; and Semester Grade Point Average (SGPA), which is a measure of academic performance of a student in a semester. Cumulative Grade Point Average (CGPA) is used as a measure of overall cumulative performance of a student over all semesters. However, the CGPA is invariably calculated from second semester onwards to facilitate students to know their academic progress.

Every Programme has a prescribed Curriculum or the Scheme of Teaching and Evaluation. It prescribes all the courses/ laboratory/ other requirements for the degree and sets out the nominal sequence semester wise.

The Curriculum also includes SWAYAM and Massive Open Online Courses (MOOCs), offered by premier institutions. A student desirous of additional exposure to a course, without the rigors of obtaining a good grade, ‘audits’ a course that helps him/her have an edge over others in placements.

The evaluation system to assess the student is comprehensive and continuous during the entire period of the Semester. Continuous Internal Evaluation (CIE) and Semester End Examination (SEE) constitute the major evaluations prescribed for each course, with only those students maintaining a minimum standard in CIE being permitted to appear in SEE of the course. CIE and SEE carry 50% weightage each, to enable the course to be evaluated for a total of 100 marks, irrespective of its credits.

Before the start of the Academic session of each semester, a faculty may choose for the course Internal Assessment Test and a minimum of two of the following assessment methods with suitable weightage for each:

Assignments (Individual and/or Group), Seminars, Quizzes, Group Discussions, Case studies/Case lets, Practical orientation on Design Thinking, Creativity & Innovation, Participatory & Industry-integrated learning, Practical activities / problem solving exercises, Class presentations, Analysis of Industry/Technical/Business Reports, Reports on Guest Lectures / Webinars / Industrial Visits, Industrial / Social / Rural projects, Participation in Seminars/ Academic Events/Symposia, etc. or any other academic activity.

The Semester End Examination, for all the courses for which students registered during the semester, shall be conducted at the end of each semester. Some of the courses, where the student performance is evaluated through CIE, may not have SEE.

The makeup examination facility shall be available to those students who have appeared and failed in the SEE in one or more courses in a semester.

FAQ’s

1. What is the duration of the BBA course at CMR University?
Three years

2. What is the admission process for the BBA course at CMR University?
Written test and interview

3. Does the BBA course at CMR University offer any practical training or internship opportunities?
Yes, the BBA course at CMR University provides students with practical training and internship opportunities as part of the curriculum.

4. What is the eligibility criteria for the BBA course at CMR University?
10+2 with any stream and a minimum of 45% marks in 10+2. Other equivalent qualifications may also be considered.