MBA | Business Analytics with Functional Area specialization in Marketing / HR / Finance / Information Technology / Tourism Management / Digital Marketing

Programme Overview

Offered by: School of Management

Master of Business Administration is an internationally-recognised degree which helps one develop and enhance the skills required to pursue a career in the field of business and management. With CMR University being one of the most sought-after MBA colleges in Bangalore, it aims to nurture and train future managers to take on complex business challenges and solve them. The curriculum for this programme is designed keeping in mind the industry requirements. The students will learn skills and knowledge necessary to have a successful career in the field of management. The Master of Business Administration programme in CMR University aims to bridge the gap between academics and industry through various activities, events and guest lectures from eminent speakers organised by the School of Management.

Specialisations Offered

The programme is designed to provide a dual specialisation. One can obtain an MBA in Business Analytics along with another specialisation from the options listed below:
• Finance
• Marketing
• Human Resource Management
• Information Technology
• Tourism Management
• Digital Marketing
• Applied Data Science
• Technology Management

*These specialisations are available on the basis of a minimum number of students opting for the same


Programme Duration

2 Years / 4 Semesters

Programme Type


Eligibility Criteria

Admission to First semester MBA shall be open to the applicants who have passed the Bachelor’s degree in any discipline with minimum 50% aggregate marks from any recognized university or institution in India or abroad.  The minimum marks for the purpose of eligibility shall be 45% in case of applicants belonging to SC/ST/OBC/PH from Karnataka or as notified by the Government of Karnataka.


Programme Structure

I Semester

II Semester

III Semester

IV Semester


Discipline Specific Elective Groups


IBM Analytics Lab

CMR University and IBM have collaborated to setup an IBM Analytics Lab at CMR University, City Campus to help students enhance their skills in the areas of Business Analytics, Business Intelligence and Big Data. The students receive joint certification from IBM and CMRU on successful completion of the course.

As a part of this initiative, experts from IBM have trained faculty members at CMR University who will further train the post graduate and graduate students. The courses covered in the certification program are:

    1. 1. IBM CE – Enablement Program- Foundation in Business Intelligence using Cognos BI (Descriptive
    2. 2. IBM CE- Enablement Program – Foundation in Predictive Analytics using SPSS Statistics
    3. 3. IBM CE- Enablement Program – Big Data Analytics for Business Analysts


Computer Lab

CMR University provide opportunities for the students to complete their assignments or to undertake course-related projects on computers in this lab.

Students, faculty and staff have access to the computer lab, which provide the tools and technologies to complete class assignments, edit papers, communicate via email and conduct data analyses. This lab is a multi-purpose technology and collaborative workspace located at the basement of the city campus. The lab is dedicated to meeting the teaching, learning and research needs of the faculty, staff and students.

Assessment and Evaluation

The University follows Choice Based Credit System (CBCS), which provides choice for students to select from the prescribed set of courses and earn credits. Students are awarded grades based on their performance for each courses in a semester and Semester Grade Point Average (SGPA), which is a measure of academic performance of a student in a semester. Cumulative Grade Point Average (CGPA) is used as a measure of overall cumulative performance of a student over all semesters. However, the CGPA is invariably calculated from second semester onwards to facilitate students to know their academic progress.

Every Programme has a prescribed Curriculum or the Scheme of Teaching and Evaluation. It prescribes all the courses/ laboratory/ other requirements for the degree and sets out the nominal sequence semester wise. Curriculum also includes SWAYAM and Massive Open Online Courses (MOOCs), offered by premier institutions. A student desirous of additional exposure to a course, without the rigors of obtaining a good grade, ‘audits’ a course that helps him to have an edge over others in placements.

The evaluation system to assess the student is comprehensive and continuous during the entire period of Semester, by the faculty who is teaching the course. Continuous Internal Evaluation (CIE) and Semester End Examination (SEE) constitute the major evaluations prescribed for each course, with only those students maintaining a minimum standard in CIE are permitted to appear in SEE of the course. CIE and SEE to carry 50% weightage each, to enable the course to be evaluated for a total of 100 marks, irrespective of its credits.

Before the start of the Academic session of each semester, a faculty may choose for his course Internal Assessment Test and a minimum of two of the following assessment methods with suitable weightage for each: Assignments (Individual and/or Group), Seminars, Quizzes, Group Discussions, Case studies/Case lets, Practical orientation on Design Thinking, Creativity & Innovation, Participatory & Industry-integrated learning, Practical activities / problem solving exercises, Class presentations, Analysis of Industry/Technical/Business Reports, Reports on Guest Lectures / Webinars / Industrial Visits, Industrial / Social / Rural projects, Participation in Seminars/ Academic Events/Symposia, etc. or any other academic activity.

The Semester End Examination for all the courses for which students registered during the semester shall be conducted at the end of each semester. Some of the courses, where the student performance is evaluated through CIE, may not have SEE.

The makeup examination facility shall be available to those students who have appeared and failed in the SEE in one or more courses in a semester.


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