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M.B.A. | Dual Specialization - Finance / Marketing / HR / Digital Marketing / Supply Chain Management/ Business Analytics

Programme Overview

CMRU Masters in Business Administration Programme prepares you
for a career- either as a high-flying executive or a highly successful
entrepreneur in the present day tech-driven VUCA (volatile,
uncertain, complex and ambiguous) world. The focus of the course
is on experiential learning that combines the best of classroom
learning with rich real-world experience. With the option to pursue
dual specialisation and with a plethora of personal development
activities, the course helps to build a strong foundation of business
knowledge, sharpen the leadership skills, and learn to navigate the
contemporary business environment.

Dual Specialization: Students can choose two areas of specializations from among the below options:

HR
Marketing
Finance
Digital Marketing
Supply Chain Management
Business Analytics

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Key Features

Global Immersion Model (GIM)-Option for students to pursue a short term course (2 or 3 modules of a particular course in an International University) or International faculty visiting and handling one or two modules of a particular course.
Part of the curriculum is delivered by practising managers in Industry-facing Classrooms.
Faculty team drawn from academia as well as corporate sector.
International Internships.
Live interaction with corporate leaders on a weekly basis from around the world.
International seminars / Conferences.
Experiential learning imparted through participation in vibrant campus activities, directed by various clubs covering diverse interests.
Summer Internship Program and Community Internship Program.
Industry led practice labs in the areas of:

1. Human Resources
2. Marketing
3. Finance
4. Supply Chain Management
5. Business Analytics

Programme Educational Objectives

To equip students with advanced business acumen that helps them to understand the key business functions and organisational resources for efficient business management in a globalised environment.
To apply entrepreneurial, analytical and managerial skills such that it results in effective business management.
To train students to be a life-long learner who will be able to adapt to a globalised business scenario.
To equip students with the necessary skills to manage a knowledge society in future using both classroom and online courses with Swayam and MOOCS.
To familiarise students with social responsibility issues that managers of the future must address, including business ethics, cultural diversity, environmental concerns and sustainable development.

Programme Outcomes

The student will be able to demonstrate analytical skills applying business analysis, and data management and diagnostic problem-solving skills in order to support management decision-making.
Inculcate an ability to integrate business knowledge and management techniques to aid planning and control in a changing business environment.
Enrich knowledge and skill and develop the right attitude and required values to be a management professional to drive global change.
Display leadership competencies in implementing, coordinating and inspiring subordinates to manage change.

Programme Duration

2 Years / 4 Semesters

Programme Type

Full-time

Eligibility Criteria

Candidate who has passed the bachelor’s degree in any discipline with minimum 50% aggregate marks from any recognized university of Institution in India or abroad. (45% in case of SC/ST/PH students). A valid score of any MBA qualifying entrance exams viz., MAT/CAT/PGCET/ K-MAT/ATMA or any AICTE approved test/ CMRUAT.

Programme Structure

I Semester

Managerial Economics
Accounting for Managers
Principles of Management and Organizational behavior (Management & Behavioral Process)
Quantitative Techniques for Managers
Marketing Management
Financial Management
Human Resource Management

II Semester

Legal Environment of Business
Operations Management
Information System and Business Analytics
Business Research Methods
Micro and Small Business Management
Discipline specific elective – 11
Discipline specific elective – 12
Discipline specific elective – 21
Discipline specific elective – 22

III Semester

Strategic Analysis & Management
Total Quality Management
General Elective
Discipline specific elective – 13
Discipline specific elective – 14
Discipline specific elective – 23
Discipline specific elective – 24

IV Semester

International Business Management
Leadership and Capacity Building
General Elective
Interdisciplinary -2
Interdisciplinary -3
Summer Internship Project
Capstone Project

Elective Courses III & IV

Ecosystem of startups
Social Entrepreneurship
Project and Program Management
Business, Society and Sustainable Development
Management Control System
Technology Management

Discipline Specific Elective Groups

FINANCE

Investment and Portfolio Management
Financial Markets and Intermediaries
Financial Modeling and Analytics
International Financial Management
Project Finance Management
Indian Tax System

MARKETING

Consumer Behavior
Retail Management
Digital Marketing
Integrated Marketing Communication
Strategic Brand Management
Marketing Analytics

HUMAN RESOURCE MANAGEMENT

Learning and Development
Employee Relationship Management
Compensation Management
Human Resource Analytics
International Human Resource Management
Talent Management

DIGITAL MARKETING

Digital Design and Communication
Website Planning and Structure
Search Engine Optimization
Digital Advertising and Communication
Social Media Marketing
Marketing Analytics

SUPPLY CHAIN MANAGEMENT

Logistics and Transport Management
Supply Chain Planning and design
Disaster Relief Operations
Procurement and Contract Management
Supply Relationship Management
Sustainable Supply chain management

BUSINESS ANALYTICS

Data Science
Advanced Business Analytics
Data Visualisation
Application of R-tool
HR/ Marketing Analytics /Financial Modeling

Laboratory

IBM Analytics Lab

CMR University and IBM have collaborated to setup an IBM Analytics Lab at CMR University, City Campus to help students enhance their skills in the areas of Business Analytics, Business Intelligence and Big Data. The students receive joint certification from IBM and CMRU on successful completion of the course.

As a part of this initiative, experts from IBM have trained faculty members at CMR University who will further train the post graduate and graduate students. The courses covered in the certification programme are:

1. 1. IBM CE – Enablement Program- Foundation in Business Intelligence using Cognos BI (Descriptive
  Analytics)
2. 2. IBM CE- Enablement Program – Foundation in Predictive Analytics using SPSS Statistics
3. 3. IBM CE- Enablement Program – Big Data Analytics for Business Analysts

Computer Lab

CMR University provide opportunities for the students to complete their assignments or to undertake course-related projects on computers in this lab.

Students, faculty and staff have access to the computer lab, which provide the tools and technologies to complete class assignments, edit papers, communicate via email and conduct data analyses. This lab is a multi-purpose technology and collaborative workspace located at the basement of the city campus. The lab is dedicated to meeting the teaching, learning and research needs of the faculty, staff and students.

Assessment and Evaluation

The University follows Choice Based Credit System (CBCS), which provides choice for students to select from the prescribed set of courses and earn credits. Students are awarded grades based on their performance for each courses in a semester and Semester Grade Point Average (SGPA), which is a measure of academic performance of a student in a semester. Cumulative Grade Point Average (CGPA) is used as a measure of overall cumulative performance of a student over all semesters. However, the CGPA is invariably calculated from second semester onwards to facilitate students to know their academic progress.

Every Programme has a prescribed Curriculum or the Scheme of Teaching and Evaluation. It prescribes all the courses/ laboratory/ other requirements for the degree and sets out the nominal sequence semester wise. Curriculum also includes SWAYAM and Massive Open Online Courses (MOOCs), offered by premier institutions. A student desirous of additional exposure to a course, without the rigors of obtaining a good grade, ‘audits’ a course that helps him to have an edge over others in placements.

The evaluation system to assess the student is comprehensive and continuous during the entire period of Semester, by the faculty who is teaching the course. Continuous Internal Evaluation (CIE) and Semester End Examination (SEE) constitute the major evaluations prescribed for each course, with only those students maintaining a minimum standard in CIE are permitted to appear in SEE of the course. CIE and SEE to carry 50% weightage each, to enable the course to be evaluated for a total of 100 marks, irrespective of its credits.

Before the start of the Academic session of each semester, a faculty may choose for his course Internal Assessment Test and a minimum of two of the following assessment methods with suitable weightage for each: Assignments (Individual and/or Group), Seminars, Quizzes, Group Discussions, Case studies/Case lets, Practical orientation on Design Thinking, Creativity & Innovation, Participatory & Industry-integrated learning, Practical activities / problem solving exercises, Class presentations, Analysis of Industry/Technical/Business Reports, Reports on Guest Lectures / Webinars / Industrial Visits, Industrial / Social / Rural projects, Participation in Seminars/ Academic Events/Symposia, etc. or any other academic activity.

The Semester End Examination for all the courses for which students registered during the semester shall be conducted at the end of each semester. Some of the courses, where the student performance is evaluated through CIE, may not have SEE.

The makeup examination facility shall be available to those students who have appeared and failed in the SEE in one or more courses in a semester.

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