M.B.A. | Dual Specialization - Finance / Marketing / HR / Digital Marketing / Supply Chain Management/ Business Analytics

Programme Overview

CMRU Masters in Business Administration Programme prepares you for a career- either as a high-flying executive or a highly successful entrepreneur in the present day tech-driven VUCA (volatile, uncertain, complex, and ambiguous) world. The focus of the course is on experiential learning that combines the best of classroom learning with rich real-world experience. With the option to pursue dual specialization and with a plethora of personal development activities, the course helps to build a strong foundation of business knowledge, sharpen the leadership skills, and learn to navigate the contemporary business environment.

Dual Specialization: Students can choose two areas of specializations from among the below options:

  • HR
  • Marketing
  • Finance
  • Digital Marketing
  • Supply Chain Management
  • Business Analytics

Key Features

  • Experiential Learning enabled through industry partnership.
  • Multiple Centres of Excellence mentored by industry leaders.
  • Industry compliant contemporary curriculum.
  • Faculty with extensive industry experience.
  • 100% placement
  • Average salary (MBA 2019-21): Top 25% – ₹6.15L; Top 50% – ₹5.2L
  • Exhaustive Career Preparedness Programme
  • Intensive industry internship programmes enabled by the University
  • “Beyond the classroom” learning opportunity through LEAP programme
  • Business Incubation Centre

Programme Outcomes

  • The student will be able to demonstrate analytical skills applying business analysis, and data management and diagnostic problem-solving skills in order to support management decision-making.
  • Inculcate an ability to integrate business knowledge and management techniques to aid planning and control in a changing business environment.
  • Enrich knowledge and skill and develop the right attitude and required values to be a management professional to drive global change.
  • Display leadership competencies in implementing, coordinating and inspiring subordinates to manage change.

Programme Duration

2 Years / 4 Semesters

Programme Type


Eligibility Criteria

A pass in the Bachelor’s degree in any discipline with minimum 50% aggregate marks from any recognized university or institution in India or abroad (45% in case of SC/ST/OBC/PH
candidates). Candidates should have also taken up the PGCET/CAT/KMAT/CMRUAT entrance examinations with valid scores/ranks


Programme Structure

I Semester

II Semester

III Semester

IV Semester

The School offers dual specialisation and students can choose two from the following six specialisations offered:
Under each specialisation, the student is expected to complete four courses

Discipline Specific Elective Groups







*Marketing and Digital Marketing specialisations cannot be taken together



IBM Analytics Lab

CMR University and IBM have collaborated to setup an IBM Analytics Lab at CMR University, City Campus to help students enhance their skills in the areas of Business Analytics, Business Intelligence and Big Data. The students receive joint certification from IBM and CMRU on successful completion of the course.

As a part of this initiative, experts from IBM have trained faculty members at CMR University who will further train the post graduate and graduate students. The courses covered in the certification programme are:

    1. 1. IBM CE – Enablement Programme- Foundation in Business Intelligence using Cognos BI (Descriptive
    2. 2. IBM CE- Enablement Programme – Foundation in Predictive Analytics using SPSS Statistics
    3. 3. IBM CE- Enablement Programme – Big Data Analytics for Business Analysts


Computer Lab

CMR University provide opportunities for the students to complete their assignments or to undertake course-related projects on computers in this lab.

Students, faculty and staff have access to the computer lab, which provide the tools and technologies to complete class assignments, edit papers, communicate via email and conduct data analyses. This lab is a multi-purpose technology and collaborative workspace located at the basement of the city campus. The lab is dedicated to meeting the teaching, learning and research needs of the faculty, staff and students.

Assessment and Evaluation

The University follows the Choice Based Credit System (CBCS), which provides choices for students to select from the prescribed set of courses and earn credits. Students are awarded grades; based on their performance for each course in a semester; and Semester Grade Point Average (SGPA), which is a measure of academic performance of a student in a semester. Cumulative Grade Point Average (CGPA) is used as a measure of overall cumulative performance of a student over all semesters. However, the CGPA is invariably calculated from second semester onwards to facilitate students to know their academic progress.

Every Programme has a prescribed Curriculum or the Scheme of Teaching and Evaluation. It prescribes all the courses/ laboratory/ other requirements for the degree and sets out the nominal sequence semester wise.

The Curriculum also includes SWAYAM and Massive Open Online Courses (MOOCs), offered by premier institutions. A student desirous of additional exposure to a course, without the rigors of obtaining a good grade, ‘audits’ a course that helps him/her have an edge over others in placements.

The evaluation system to assess the student is comprehensive and continuous during the entire period of the Semester. Continuous Internal Evaluation (CIE) and Semester End Examination (SEE) constitute the major evaluations prescribed for each course, with only those students maintaining a minimum standard in CIE being permitted to appear in SEE of the course. CIE and SEE carry 50% weightage each, to enable the course to be evaluated for a total of 100 marks, irrespective of its credits.

Before the start of the Academic session of each semester, a faculty may choose for the course Internal Assessment Test and a minimum of two of the following assessment methods with suitable weightage for each:

Assignments (Individual and/or Group), Seminars, Quizzes, Group Discussions, Case studies/Case lets, Practical orientation on Design Thinking, Creativity & Innovation, Participatory & Industry-integrated learning, Practical activities / problem solving exercises, Class presentations, Analysis of Industry/Technical/Business Reports, Reports on Guest Lectures / Webinars / Industrial Visits, Industrial / Social / Rural projects, Participation in Seminars/ Academic Events/Symposia, etc. or any other academic activity.

The Semester End Examination, for all the courses for which students registered during the semester, shall be conducted at the end of each semester. Some of the courses, where the student performance is evaluated through CIE, may not have SEE.

The makeup examination facility shall be available to those students who have appeared and failed in the SEE in one or more courses in a semester.


 Read More

Most MBA colleges in Bangalore focus on developing managerial, entrepreneurial, and leadership skills for the students through academic excellence. As one of the top universities in Karnataka, CMR University aims to prepare the students to practise their managerial, entrepreneurial, and leadership skills through real-life scenarios. The university provides dual specialisations with the current trending subjects like digital marketing and business analytics. Post pandemic, companies are looking for empathetic leaders with relevant technical skills.

CMRU’s School of Management provides the best MBA course in Bangalore supported by the world-class faculty team, advanced teaching pedagogies, and 100 % placement assistance. The college has Centres of Excellence in Business Analytics, HR, logistics and Supply Chain Management etc. to help students get the best out of their academic and real-life knowledge. Come, be a part of one of the best executive MBA colleges in Bangalore and experience your leadership transformation.



 What is the duration of an MBA at CMR University?

MBA at CMR University is a 2 year post-graduate program. CMR University’s MBA focuses on building the managerial skills for the students to gain an edge for a top management job position with their technical knowledge.

 What are the eligibility criteria for an MBA at CMRU?

The students must have done the bachelor’s degree in any stream with at least 50% marks aggregate. A year or a two year work experience before enrolling for an MBA will help the students to understand the business concepts in a better way. However, work experience is not a mandatory criteria.

 What specialisation is available for an MBA at CMR University?

CMRU provides dual specialisation MBA degree. The students can choose two specialisations from the following: 

  1. HR
  2. Marketing
  3. Finance
  4. Digital Marketing
  5. Supply Chain Management
  6. Business Analytics

The university also provides executive MBA in product leadership, PG diploma in digital marketing and data science.

 What is the scope after completing an MBA degree program?

After an MBA program, the students will either be placed in top management positions, or start their entrepreneurship journey. With the desired managerial skills and technical skills, an MBA degree will help the students to launch their career forward.

 What placement opportunities are available for an MBA in CMRU?

CMRU has partnerships with a lot of top tier companies like Amazon, Infosys, Deloitte, and Wipro, to name a few. The university offers internship facilities for the students with the top companies. CMR University also offers training programs for the students to be job ready for their placement interview.

 What skills are required for the MBA program at CMR University?

The skills that the student would develop when they go through the MBA degrees are problem-solving, business management, critical thinking, analytical skills, leadership skills, communication skills, and strategic thinking. Time management and people management skills are the most important skill aspects for an MBA.

 Why is CMR University the best for an MBA?

CMR University is the best choice for an MBA with a world-class faculty team with adequate industry exposure, and a syllabus par international standards. The university has centres of excellence in different fields, like marketing, finance, and logistics for better innovations. CMRU adopts pedagogical methods like design thinking, experiential learning,and creative learning methods for making the students not just learn but also experience the lessons.