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MBA with Dual Specialisation

  • Marketing
  • HR
  • Finance
  • Business Analytics (IoA, UK)
  • Digital Marketing
  • Supply Chain Management
Postgraduate programme offering specialisation in two areas of business administration.
Provides in-depth knowledge and skills in the chosen specializations.
Common specializations include finance, marketing, human resources, operations, strategy, and entrepreneurship.
Covers core management subjects along with specialized courses.
Emphasizes practical application through projects, case studies, and internships.
Taught by experienced faculty with expertise in the chosen specializations.

duration

2 Years (4 Semesters)

Programme type

Full time

Programme Regulations

Programme Curriculum 2024

Eligibility Criteria

Candidates should have passed with a minimum of 50% marks (45% in case of SC/ST candidates) in aggregate in the Bachelor’s degree of minimum three (03) years duration in any discipline from a recognized university.

Additionally candidates must appear for a national-level management aptitude test such as CAT, XAT, MAT, CMAT, ATMA, or KMAT with valid scores.

Key Features

  • The student will be able to demonstrate analytical skills by applying business analysis, data management, and diagnostic problem-solving techniques to support management decision-making.
  • Cultivate the ability to integrate business knowledge and management techniques to assist in planning and control in a dynamic business environment.
  • Enhance knowledge and skills while developing the right attitude and values required to become a management professional who drives global change.
  • Exhibit leadership competencies in implementing, coordinating, and inspiring subordinates to manage change.
 

Scope And Objective

  • Most MBA colleges in Bangalore focus on developing managerial, entrepreneurial, and leadership skills for the students through academic excellence. As one of the top universities in Karnataka, CMR University aims to prepare the students to practise their skills through real-life scenarios and university aimes to build empathetic leaders with relevant technical skills.
  • CMRU’s School of Management provides the best MBA course in Bangalore supported by the world-class faculty team, advanced teaching pedagogies, and 100 % placement assistance.The university provides dual specialisations with the current trending subjects like digital marketing and business analytics. The college has Centres of Excellence in Business Analytics, HR, Logistics and Supply Chain Management etc. to help students get the best out of their academic and real-life knowledge. Come, be a part of one of the best executive MBA colleges in Bangalore and experience your leadership transformation.

Programme Structure

The computer science syllabus for each semester is as given below: The computer science program at CMR University is ranked highly and is often compared to the top computer science engineering colleges in Karnataka.
  • Managerial Economics
  • Accounting for Managers
  • Management and Behavioral Process
  • Information System and Business Analytics
  • Marketing Management
  • Business Statistics with R
  • Human Resource Management
  • Managerial Communication
  • Common Core Course – Oral and Written Communication
  • International Business Management
  • Financial Management
  • Business Research Methods
  • Operations Research for Managers
  • Micro and Small Business Management
  • Discipline specific elective – 11
  • Discipline specific elective – 12
  • Discipline specific elective – 21
  • Discipline specific elective – 22
  • Common Core Course – Design Thinking
  • Strategic Analysis & Management
  • Operations Management
  • General Elective
  • Discipline specific elective – 13
  • Discipline specific elective – 14
  • Discipline specific elective – 23
  • Discipline specific elective – 24
  • Interdisciplinary Course I
  • Common Core Course – Skill enhancement Course
  • Common Core Course – Ethics & Values
  • Legal Environment of Business
  • Leadership and Capacity Building
  • Total Quality Management
  • General Elective
  • Interdisciplinary Course II
  • Interdisciplinary Course III
  • Capstone Project
  • Common Core Course – Skill enhancement Course

FINANCE

  • Investment and Portfolio Management
  • Financial Markets and Intermediaries
  • Financial Modeling and Analytics
  • International Financial Management
  • Project Finance Management
  • Indian Tax System

MARKETING

  • B2B Marketing
  • Retail Management
  • Digital Marketing
  • Integrated Marketing Communication and Brand Management
  • Consumer Behavior
  • Marketing Analytics

HUMAN RESOURCE MANAGEMENT

  • Learning and Development
  • Employee Relationship Management
  • Compensation Management
  • Human Resource Analytics
  • International Human Resource Management
  • Talent Management

DIGITAL MARKETING

  • B2B Marketing
  • Retail Management
  • Digital Marketing
  • Search Engine Optimization and Search Engine Marketing
  • Social Media Marketing
  • Digital Innovation and Transformation

SUPPLY CHAIN MANAGEMENT

  • Logistics Management
  • Inventory and Warehousing Management
  • Supply Chain Performance Management
  • Procurement and Contract Management
  • Supply Relationship Management
  • Sustainable Supply chain management

BUSINESS ANALYTICS

  • Data Science Using Python
  • Advanced Business Analytics Using SPSS
  • Data Visualisation Using Tableau
  • Application of R-tool
  • HR/ Marketing Analytics /Financial Modeling
  • Doing Business in Emerging Markets
  • Social Entrepreneurship
  • Project Management
  • Management Control System
  • Technology Management

Programme Assessment

  • Choice-Based Credit System (CBCS): The university follows CBCS, which allows students to choose courses and earn credits based on their performance
  • Grades and GPA: Students are awarded grades for each course in a semester, and their Semester Grade Point Average (SGPA) is calculated to measure their academic performance. Cumulative Grade Point Average (CGPA) is used to evaluate the overall performance of a student across all semesters.
  • Prescribed Curriculum: Each program has a prescribed curriculum or Scheme of Teaching and Evaluation, which includes the required courses, laboratories, and other degree requirements. It also incorporates SWAYAM and Massive Open Online Courses (MOOCs) offered by reputed institutions.
  • Auditing Courses: Students have the option to audit courses, which allows them to gain additional exposure without the pressure of obtaining a grade. This can give them an advantage in placements.
  • Evaluation System: The evaluation of students is comprehensive and continuous throughout the semester. It consists of Continuous Internal Evaluation (CIE) and Semester End Examination (SEE). CIE and SEE carry equal weightage of 50% each, resulting in a total evaluation of 100 marks for each course, regardless of its credit value.
  • Assessment Methods: Before each semester, faculty members may choose assessment methods such as assignments, seminars, quizzes, group discussions, case studies, practical activities, class presentations, industry reports, etc., with suitable weightage for each.
  • Semester End Examination: A Semester End Examination is conducted for all registered courses at the end of each semester. However, some courses that already have Continuous Internal Evaluation may not require a SEE. Makeup Examinations: Students who fail the Semester End Examination in one or more courses are eligible for makeup examinations, which provide an opportunity to retake the failed exams and improve their grades.

Programme Outcome

  • The student will be able to demonstrate analytical skills applying business analysis, and data management and diagnostic problem-solving skills in order to support management decision-making.
  • Inculcate an ability to integrate business knowledge and management techniques to aid planning and control in a changing business environment.
  • Enrich knowledge and skill and develop the right attitude and required values to be a management professional to drive global change.
  • Display leadership competencies in implementing, coordinating and inspiring subordinates to manage change.

Course Outcomes


MBA Course Outcomes

What expertise will you gain?

Specialized knowledge in two areas of business administration

Understanding of advanced concepts and practices in the chosen specializations

Skills in strategic planning, problem-solving, and decision-making

Leadership and management skills in the chosen specializations

Ability to analyze and interpret business data and trends

Networking and collaboration skills in a business context

Career Opportunity

  • Finance manager
  • Marketing manager
  • Human resources manager
  • Operations manager
  • Strategy consultant
  • Entrepreneur

Placements at

CMR University

200+ Recruiters, Pre-Placement modules from first semester focus on employability, emphasis on experiential learning, extensive focus on Internships, Training for competitive examinations – CAT, GRE, TOEFL, CMAT, Bank PO, and more.

Testimonials

"I loved the infrastructure of CMR University and its management. As a club coordinator I learnt how to manage team and the events helped me to grow my confidence level. I would like to specially thank the placement cell for guiding me and providing me a good platform (company) for my career."

Radheshyam Thakur

BCA

"I loved the infrastructure of CMR University and its management. As a club coordinator I learnt how to manage team and the events helped me to grow my confidence level. I would like to specially thank the placement cell for guiding me and providing me a good platform (company) for my career."

Radheshyam Thakur

BCA

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FAQs

The MBA at CMR University is a 2-year post-graduate program. It focuses on developing managerial skills to give students an edge in top management roles, combining both technical knowledge and business expertise.

To be eligible for the MBA program at CMR University, candidates must have completed a bachelor’s degree in any discipline with a minimum of 50% aggregate marks. While work experience is not mandatory, having one or two years of work experience before enrolling can provide a better understanding of business concepts.

 

Aspiring students can apply by downloading the application form from the CMRU website and submitting it either online or in person during a campus visit.

CMR University offers a dual specialisation MBA, where students can choose from the following specialisations:

HR

Marketing

Finance

Digital Marketing

Supply Chain Management

Business Analytics

The university also offers an executive MBA in product leadership, as well as PG diplomas in digital marketing and data science.

After an MBA program, the students will either be placed in top management positions, or start their entrepreneurship journey. With the desired managerial skills and technical skills, an MBA degree will help the students to launch their career forward.

CMR University has partnerships with top-tier companies such as Amazon, Infosys, Deloitte, and Wipro. The university offers internship opportunities with these leading companies and provides training programs to help students become job-ready for placement interviews.

The skills that the student would develop when they go through the MBA degrees are problem-solving, business management, critical thinking, analytical skills, leadership skills, communication skills, and strategic thinking. Time management and people management skills are the most important skill aspects for an MBA.

CMR University is the best choice for an MBA with a world-class faculty team with adequate industry exposure, and a syllabus par international standards. The university has centres of excellence in different fields, like marketing, finance, and logistics for better innovations. CMRU adopts pedagogical methods like design thinking, experiential learning,and creative learning methods for making the students not just learn but also experience the lessons.

The duration of the MBA programme at CMR University is 2 years.

The admission process involves taking an entrance exam such as CAT, MAT, XAT, GMAT, or others, followed by a group discussion and a personal interview.

To be eligible for the MBA programme at CMR University, candidates typically need to have a Bachelor’s degree from a recognised university with a minimum of 50% aggregate marks and a minimum of 2 years of work experience for certain specialisations.

The specialisations offered in the MBA programme at CMR University include finance, marketing, human resources, operations, entrepreneurship, and others.

Want to know more about CMRU?

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