M.B.A. | Dual Specialization - Finance / Marketing / HR / Digital Marketing / Supply Chain Management/ Business Analytics

Programme Overview

• CMRU Masters in Business Administration Programme prepares you
  for a career- either as a high-flying executive or a highly successful
  entrepreneur in the present day tech-driven VUCA (volatile,
  uncertain, complex and ambiguous) world. The focus of the course
  is on experiential learning that combines the best of classroom
  learning with rich real-world experience. With the option to pursue
  dual specialisation and with a plethora of personal development
  activities, the course helps to build a strong foundation of business
  knowledge, sharpen the leadership skills, and learn to navigate the
  contemporary business environment.

Dual Specialization: Students can choose two areas of specializations from among the below options:

• HR
• Marketing
• Finance
• Digital Marketing
• Supply Chain Management
• Business Analytics

Key Features

• Experiential Learning enabled through industry partnership.
• Multiple Centres of Excellence mentored by industry leaders.
• Industry compliant contemporary curriculum.
• Faculty with extensive industry experience.
• 100% placement
• Average salary (MBA 2019-21): Top 25% – ₹6.15L; Top 50% – ₹5.2L
• Exhaustive Career Preparedness Program
• Intensive industry internship programs enabled by the University
• “Beyond the classroom” learning opportunity through LEAP program
• Business Incubation Centre

Programme Educational Objectives

• To equip students with advanced business acumen that helps them to understand the key business functions and organisational resources for efficient business management in a globalised environment.
• To apply entrepreneurial, analytical and managerial skills such that it results in effective business management.
• To train students to be a life-long learner who will be able to adapt to a globalised business scenario.
• To equip students with the necessary skills to manage a knowledge society in future using both classroom and online courses with Swayam and MOOCS.
• To familiarise students with social responsibility issues that managers of the future must address, including business ethics, cultural diversity, environmental concerns and sustainable development.

Programme Outcomes

• The student will be able to demonstrate analytical skills applying business analysis, and data management and diagnostic problem-solving skills in order to support management decision-making.
• Inculcate an ability to integrate business knowledge and management techniques to aid planning and control in a changing business environment.
• Enrich knowledge and skill and develop the right attitude and required values to be a management professional to drive global change.
• Display leadership competencies in implementing, coordinating and inspiring subordinates to manage change.

Programme Duration

2 Years / 4 Semesters

Programme Type

Full-time

Eligibility Criteria

Candidate who has passed the bachelor’s degree in any discipline with minimum 50% aggregate marks from any recognized university of Institution in India or abroad. (45% in case of SC/ST/PH students). A valid score of any MBA qualifying entrance exams viz., MAT/CAT/PGCET/ K-MAT/ATMA or any AICTE approved test/ CMRUAT.

Assessment and Evaluation

The University follows Choice Based Credit System (CBCS), which provides choice for students to select from the prescribed set of courses and earn credits. Students are awarded grades based on their performance for each courses in a semester and Semester Grade Point Average (SGPA), which is a measure of academic performance of a student in a semester. Cumulative Grade Point Average (CGPA) is used as a measure of overall cumulative performance of a student over all semesters. However, the CGPA is invariably calculated from second semester onwards to facilitate students to know their academic progress.

Every Programme has a prescribed Curriculum or the Scheme of Teaching and Evaluation. It prescribes all the courses/ laboratory/ other requirements for the degree and sets out the nominal sequence semester wise. Curriculum also includes SWAYAM and Massive Open Online Courses (MOOCs), offered by premier institutions. A student desirous of additional exposure to a course, without the rigors of obtaining a good grade, ‘audits’ a course that helps him to have an edge over others in placements.

The evaluation system to assess the student is comprehensive and continuous during the entire period of Semester, by the faculty who is teaching the course. Continuous Internal Evaluation (CIE) and Semester End Examination (SEE) constitute the major evaluations prescribed for each course, with only those students maintaining a minimum standard in CIE are permitted to appear in SEE of the course. CIE and SEE to carry 50% weightage each, to enable the course to be evaluated for a total of 100 marks, irrespective of its credits.

Before the start of the Academic session of each semester, a faculty may choose for his course Internal Assessment Test and a minimum of two of the following assessment methods with suitable weightage for each: Assignments (Individual and/or Group), Seminars, Quizzes, Group Discussions, Case studies/Case lets, Practical orientation on Design Thinking, Creativity & Innovation, Participatory & Industry-integrated learning, Practical activities / problem solving exercises, Class presentations, Analysis of Industry/Technical/Business Reports, Reports on Guest Lectures / Webinars / Industrial Visits, Industrial / Social / Rural projects, Participation in Seminars/ Academic Events/Symposia, etc. or any other academic activity.

The Semester End Examination for all the courses for which students registered during the semester shall be conducted at the end of each semester. Some of the courses, where the student performance is evaluated through CIE, may not have SEE.

The makeup examination facility shall be available to those students who have appeared and failed in the SEE in one or more courses in a semester.