Executive MBA [EMBA] | Product Leadership

Programme Overview

  • The EMBA in Product Leadership programme has been designed to develop and foster industry – demanded, market – ready skills in executives who will be primed to take on leading roles in the product area.
  • This Executive MBA programme is targeted at middle and senior level working professionals with focus on product management.
  • With CMRU and Institute of Product Leadership’s industry-compliant curriculum, students get to explore all nuances of product development to become industry leaders. The various areas that students are exposed to include healthcare, insurance, banking, logistics, and telecommunications.
  • On the completion of this programme, coupled with the CMRU School of Management’s reputation for being one of the top MBA schools in Bangalore, professionals position themselves to climb the ladder in the corporate world, armed with rich product skills so that they are able to solve real-world business problems.
  • Working professionals also get an opportunity to hone their product development and management skills. Managerial career prospects are bright for those graduating in the programme.

Programme USPs

The programme focuses on all-round product management skills, including product designing, product marketing, product operations and leadership. This is augmented with business analytical skills to bring the executives up to date with present industry requirements.


Programme Outcomes

  • Inculcate skills in product optimization.
  • Enable product-line demand and profitability.
  • Employ pricing tools and systems.
  • Apply systematic methodologies in allocating scarce resources across products to maximise business results.

Programme Duration

18 months / 3 semesters

Programme Type

Executive Mode i.e. classes during weekends with directed learning during weekdays

Eligibility Criteria

A pass in Bachelor’s Degree from a recognised university with 50% aggregate marks (45% for SC / ST category). Also, a minimum of 5 years post qualification managerial/executive/ supervisory
work experience in industry / educational institutions is a mandate.


Programme Structure

I Semester

II Semester

III Semester


IBM Analytics Lab

CMR University and IBM have collaborated to setup an IBM Analytics Lab at CMR University, City Campus to help students enhance their skills in the areas of Business Analytics, Business Intelligence and Big Data. The students receive joint certification from IBM and CMRU on successful completion of the course.

As a part of this initiative, experts from IBM have trained faculty members at CMR University who will further train the post graduate and graduate students. The courses covered in the certification programme are:

    1. 1. IBM CE – Enablement Program- Foundation in Business Intelligence using Cognos BI (Descriptive Analytics)
    2. 2. IBM CE- Enablement Program – Foundation in Predictive Analytics using SPSS Statistics
    3. 3. IBM CE- Enablement Program – Big Data Analytics for Business Analysts


Common Computer Lab

CMR University provide opportunities for the students to complete their assignments or to undertake course-related projects on computers in this lab.

Students, faculty and staff have access to the computer lab, which provide the tools and technologies to complete class assignments, edit papers, communicate via email and conduct data analyses. This lab is a multi-purpose technology and collaborative workspace located at the basement of the city campus. The lab is dedicated to meeting the teaching, learning and research needs of the faculty, staff and students.

Assessment and Evaluation

The University follows Choice Based Credit System (CBCS), which provides choice for students to select from the prescribed set of courses and earn credits. Students are awarded grades based on their performance for each courses in a semester and Semester Grade Point Average (SGPA), which is a measure of academic performance of a student in a semester. Cumulative Grade Point Average (CGPA) is used as a measure of overall cumulative performance of a student over all semesters. However, the CGPA is invariably calculated from second semester onwards to facilitate students to know their academic progress.

Every Programme has a prescribed Curriculum or the Scheme of Teaching and Evaluation. It prescribes all the courses/ laboratory/ other requirements for the degree and sets out the nominal sequence semester wise. Curriculum also includes SWAYAM and Massive Open Online Courses (MOOCs), offered by premier institutions. A student desirous of additional exposure to a course, without the rigors of obtaining a good grade, ‘audits’ a course that helps him to have an edge over others in placements.

The evaluation system to assess the student is comprehensive and continuous during the entire period of Semester, by the faculty who is teaching the course. Continuous Internal Evaluation (CIE) and Semester End Examination (SEE) constitute the major evaluations prescribed for each course, with only those students maintaining a minimum standard in CIE are permitted to appear in SEE of the course. CIE and SEE to carry 50% weightage each, to enable the course to be evaluated for a total of 100 marks, irrespective of its credits.

Before the start of the Academic session of each semester, a faculty may choose for his course Internal Assessment Test and a minimum of two of the following assessment methods with suitable weightage for each: Assignments (Individual and/or Group), Seminars, Quizzes, Group Discussions, Case studies/Case lets, Practical orientation on Design Thinking, Creativity & Innovation, Participatory & Industry-integrated learning, Practical activities / problem solving exercises, Class presentations, Analysis of Industry/Technical/Business Reports, Reports on Guest Lectures / Webinars / Industrial Visits, Industrial / Social / Rural projects, Participation in Seminars/ Academic Events/Symposia, etc. or any other academic activity.

The Semester End Examination for all the courses for which students registered during the semester shall be conducted at the end of each semester. Some of the courses, where the student performance is evaluated through CIE, may not have SEE.

The makeup examination facility shall be available to those students who have appeared and failed in the SEE in one or more courses in a semester.