cmr.edu.in
Programmes Apply Now

Executive MBA [EMBA] | Product Leadership

  • Objectives: The MBA program is designed to provide students with comprehensive knowledge in business, management, and administration, preparing them for success as professionals in competitive work environments.
  • Core Competencies: The program covers key areas such as Accounting, Finance, Marketing, Operations Management, Strategic Management, Human Resource Management, Organisational Behaviour, and International Business.
  • Coursework: Students engage in a combination of lectures, case studies, group projects, and hands-on learning experiences, fostering both theoretical knowledge and practical application.
  • Career Outcomes: Graduates of the program are equipped with the necessary skills and expertise to pursue leadership roles across various sectors, including corporate, government, and non-profit organisations.
  • Networking Opportunities: The MBA program provides ample opportunities to connect with alumni, business professionals, and peers, facilitating valuable industry networking.
  • Global Outlook: The program includes a global perspective, featuring international study trips and the possibility of studying abroad, ensuring graduates are prepared for global business challenges.

duration

2 Years

Programme type

Executive Mode, with classes held during weekends and directed learning during weekdays, allowing working professionals to balance their career and education.

Programme Regulations

Eligibility Criteria

Candidates should have passed with minimum of 50% marks (45% in case of SC/ST/PwD candidates) in aggregate in the Bachelor’s degree of minimum three (03) years duration in any discipline from a recognized university.
Also, a minimum of 3 years post qualification managerial /executive/ supervisory work experience in industry / educational institutions is a mandate.

Key Features

An MBA program at CMR University equips students with a diverse set of skills and expertise necessary for a successful career in business and management. Key areas of expertise include:
  • Leadership and Management: Gain skills in leadership, decision-making, problem-solving, strategic planning, and team management.
  • Financial Management: Learn to analyze financial statements, make investment decisions, and master the principles of financial management and accounting.
  • Marketing: Understand market research, product development, branding, and the fundamentals of effective marketing strategies.
  • Operations Management: Master the processes involved in managing and optimizing operations, including supply chain management, production planning, and inventory control.
  • Entrepreneurship: Learn how to start and grow a business, including market analysis, product development, and financial management.
  • Strategic Thinking: Develop critical thinking and the ability to analyze complex business challenges and make informed decisions.
  • Communication and Interpersonal Skills: Enhance your ability to communicate effectively and build strong relationships, key to success in any business environment.

Scope and Objectives 

  • Objectives: Provides students with a broad-based knowledge of business, management, and administration to equip them as professionals in competitive workspaces.
  • Core Competencies: Accounting, Finance Marketing, Operations Management, Strategic Management, Human Resource Management, Organisational Behaviour, International Business.
  • Coursework: A combination of lectures, case studies, group projects, and hands-on learning experiences.
  • Career Outcomes: Graduates are equipped with the skills and knowledge to pursue leadership positions in a variety of organisations, including corporate, government, and non-profit.
  • Networking Opportunities: MBA programmes provide opportunities to connect with alumni, business professionals, and peers in the industry.
  • Global Outlook: The CMRU MBA programmes have a global focus and include international study trips and the opportunity to study abroad.

Programme Structure

 
  • Value Proposition Design
  • User Experience Design and Prototyping
  • Leadership Skills for Product Leaders
  • Product Marketing & Growth Hacking
  • Product Labs
  • Strategic Acumen for Product Leaders
  • Leaders Advanced Leadership Skills for Product Leaders
  • Product Operations
  • Business Finance for Product Leaders
  • Product Labs – 2
  • Data Analytics for Product Leaders
  • Technology Trends
  • Leadership Portfolio
  • Capstone Project

Programme Assessment

An MBA program at CMR University equips students with a diverse set of skills and expertise necessary for a successful career in business and management. Key areas of expertise include:
  • Leadership and Management: Gain skills in leadership, decision-making, problem-solving, strategic planning, and team management.
  • Financial Management: Learn to analyze financial statements, make investment decisions, and master the principles of financial management and accounting.
  • Marketing: Understand market research, product development, branding, and the fundamentals of effective marketing strategies.
  • Operations Management: Master the processes involved in managing and optimizing operations, including supply chain management, production planning, and inventory control.
  • Entrepreneurship: Learn how to start and grow a business, including market analysis, product development, and financial management.
  • Strategic Thinking: Develop critical thinking and the ability to analyze complex business challenges and make informed decisions.
  • Communication and Interpersonal Skills: Enhance your ability to communicate effectively and build strong relationships, key to success in any business environment.

Programme Outcomes

  • Inculcate skills in product optimization.
  • Enable product-line demand and profitability.
  • Employ pricing tools and systems.
  • Apply systematic methodologies in allocating scarce resources across products to maximise business results.

What expertise will you gain?

Leadership and Management

Financial Management

Marketing

Operations Management

Entrepreneurship

Strategic Thinking

Communication and Interpersonal Skills

Career Opportunity

  • Management Consultants
  • Financial Analyst
  • Market Research Analyst
  • HR Manager
  • Operations Manager
  • Entrepreneur

Placements at

CMR University

200+ Recruiters, Pre-Placement modules from first semester focus on employability, emphasis on experiential learning, extensive focus on Internships, Training for competitive examinations – CAT, GRE, TOEFL, CMAT, Bank PO, and more.

Testimonials

Recent Blogs

FAQs

Yes, CMRU offers an Executive MBA program in Product Leadership. The program focuses on product management skills, including product design and marketing. The duration of the course is 18 months, comprising three semesters. Classes are conducted on weekends, with self-learning activities during weekdays. Graduates with a recognized degree and a minimum of five years of professional experience are eligible to apply.

The Executive MBA in Product Leadership at CMRU is an 18-month program, divided into three semesters. The classes are held on weekends, allowing professionals to balance work and studies. The program enhances business analytical skills and prepares students for effective product management, from design to marketing.

Candidates must have a bachelor’s degree with a minimum of 50% aggregate marks (45% for SC/ST candidates). Additionally, applicants must have at least five years of post-qualification work experience in a managerial, executive, or supervisory role.

The admission process involves the following steps:

 

Apply online and fill out the application form.

Visit the admission office at the HRBR campus for further assistance.

Register for a free consultation to clarify any doubts.

Prepare and submit the required documents for verification.

Complete the payment and confirm your admission.

What specialisation is available for an Executive MBA at CMR University?

The Executive MBA at CMRU offers a specialization in Product Leadership. This specialization covers product management, including design, marketing, operations, and leadership. The program also provides hands-on training in business analytics, business intelligence, and big data through IBM Analytical Lab and computer labs.

No, you do not need to quit your job. The Executive MBA program is designed for senior and mid-level professionals, with classes held on weekends. This flexibility allows you to continue working while enhancing your skills in product management.

Graduates of the Executive MBA in Product Leadership are equipped to take on prominent roles in product management. The program enhances business and product skills, helping professionals advance to higher positions in various industries like healthcare, banking, insurance, and more.

The Executive MBA Program at CMRU is a UGC-certified program. While it is not government-accredited, it holds recognition for its academic standards and quality.

Yes, CMRU provides placement opportunities for Executive MBA graduates. The university has a dedicated placement cell that offers training in verbal, analytical, technical, and soft skills, helping students secure jobs in reputed organizations. The Department of Common Core Curriculum also prepares students for workplace challenges.

The Executive MBA program is designed for professionals with at least five years of work experience. Basic knowledge of product management concepts is beneficial, but not required. The key criterion is having a bachelor’s degree and professional experience in a managerial or supervisory role.

The Executive MBA program at CMRU focuses on developing industry-ready skills in product management. The weekend classes are convenient for professionals, and the curriculum includes exposure to various sectors like healthcare, insurance, and telecommunications. The Choice-Based Credit System allows students to choose courses according to their interests. Additionally, the placement cell offers strong support for job placements and skill enhancement.

The MBA program at CMRU is a 2-year full-time course.

Admission to the MBA program at CMRU involves an entrance exam (such as CAT, MAT, XAT, GMAT), followed by a group discussion and a personal interview.

Candidates must have a Bachelor’s degree from a recognized university with a minimum of 50% aggregate marks. Certain specializations may require at least 2 years of work experience.

The MBA program at CMRU offers specializations in Finance, Marketing, Human Resources, Operations, Entrepreneurship, and more.

 

Want to know more about CMRU?

Download Brochure
ACCP AY(2025-26)