MBA Business Analytics and Business Intelligence - CMR University

Programme Overview

In today's rapidly evolving business landscape, data has become a cornerstone for strategic decision-making. The MBA program in Business Analytics and Business Intelligence (MBA-BA&BI) is designed to equip professionals with the skills and knowledge necessary to harness the power of data for informed business strategies.

The MBA in Business Analytics and Business Intelligence is a cutting-edge program that merges traditional business knowledge with modern data analytics tools. By the program's end, graduates will possess the skills and insights needed to drive business success in the data-centric era.

CMRU-MBA-BA and BI empower individuals to expertly analyze and leverage data for sharper insights and informed decision-making, crucial for business expansion in today's data-driven landscape.

The curriculum covers everything from the basics to advanced business analytics methods, facilitated by experienced mentors who enhance strategic thinking and practical application. The program ensures a seamless integration of industry-relevant skills in data analysis for participants.

Programme Duration

2 Years (4 Semesters )

Programme Type

Full time

Programme Regulations

To be received from Dean academics office or Registrar office

Programme Structure 2023

Business Analytics and Business Intelligence 2023

Programme Duration

2 Years (4 Semesters )

Programme Type

Full time

Programme Regulations

To be received from Dean academics office or Registrar office

Programme Structure 2023

Business Analytics and Business Intelligence 2023

Programme Overview

In today's rapidly evolving business landscape, data has become a cornerstone for strategic decision-making. The MBA program in Business Analytics and Business Intelligence (MBA-BA&BI) is designed to equip professionals with the skills and knowledge necessary to harness the power of data for informed business strategies.
The MBA in Business Analytics and Business Intelligence is a cutting-edge program that merges traditional business knowledge with modern data analytics tools. By the program's end, graduates will possess the skills and insights needed to drive business success in the data-centric era.
CMRU-MBA-BA and BI empower individuals to expertly analyze and leverage data for sharper insights and informed decision-making, crucial for business expansion in today's data-driven landscape.
The curriculum covers everything from the basics to advanced business analytics methods, facilitated by experienced mentors who enhance strategic thinking and practical application. The program ensures a seamless integration of industry-relevant skills in data analysis for participants.

Eligibility Criteria

Candidates should have passed with minimum of a 50% marks (45% in case of SC/ST candidates) in aggregate in the Bachelor’s degree of minimum three (03) years duration in any discipline from a recognized university.
Candidates should have taken up and have valid scores in any of the tests; CAT/MAT/CMAT/PGCET/KMAT/ CMRUAT.
1. Educational Qualifications: A bachelor’s degree in any discipline from a recognized university.

2. Work Experience: Preference may be given to candidates with relevant work experience, though it is not mandatory.

3. Entrance Exam: Successful performance in a standardized entrance exam evaluating quantitative, verbal, and analytical skills.

4. Interview: A personal interview to assess communication skills, leadership potential, and alignment with program objectives.

Eligibility Criteria

Candidates should have passed with minimum of a 50% marks (45% in case of SC/ST candidates) in aggregate in the Bachelor’s degree of minimum three (03) years duration in any discipline from a recognized university.

Candidates should have taken up and have valid scores in any of the tests; CAT/MAT/CMAT/PGCET/KMAT/ CMRUAT.

1. Educational Qualifications: A bachelor’s degree in any discipline from a recognized university.

2. Work Experience: Preference may be given to candidates with relevant work experience, though it is not mandatory.

3. Entrance Exam: Successful performance in a standardized entrance exam evaluating quantitative, verbal, and analytical skills.

4. Interview: A personal interview to assess communication skills, leadership potential, and alignment with program objectives.

Programme Structure

SEMESTER I

Managerial Economics
Accounting for Managers
Quantitative Methods
Information System and Business Analytics
Marketing Management
Business Statistics with R
Human Resource Management
Community Service - I (COS- I) *
Career Preparedness Program - I (Oral and Written Communication+Career Essentials + Prepare for Aptitude Test - I)

SEMESTER II

International Business Management
Business Research Methods
Financial Management
Operations Research for Managers
Business Analytics
Business Intelligence
Database Management Systems with SQL
Power BI
Internship I (CIP)†
Community Service-II (COS-II) *
Career Preparedness Program - II (Design Thinking + Career Effectiveness + Prepare for Aptitude Tests - II)

SEMESTER III

Strategic Analysis and Management
Operations Management
General Elective
Financial Analytics
BI Reporting for Managers (MOOC Course)
Data Mining Intelligence
Web Data Extraction and Analysis
Ethics & Values
Internship II (SIP)†
Career Preparedness Program - III (Strategy for Self-Management)

SEMESTER IV

Legal Environment of Business
Leadership and Capacity Building
Marketing Analytics
General Elective
Research Publication
Internship I (CIP)
Internship II (SIP)
Capstone
Community Service-I (COS-I)
Community Service-II (COS-II) *

Program Outcomes

Graduates will be able to:

PO1: Demonstrate advanced business acumen, which will enable them to understand the key business functions and organizational resources for efficient business management in a globalized environment.

PO2: Apply the entrepreneurial, analytical, managerial skills for effective business management.

PO3: Develop skills to be a life-long learner for a globalized business and knowledge society in future using both classroom and online courses with Swayam and MOOCs.

PO4: Address naturalization with social responsibility issues, including business ethics, cultural diversity, environmental concerns and sustainable development.

Program Specific Outcomes

Graduates will be able to:

PSO1: Demonstrate advanced proficiency in utilizing analytical methodologies and tools specific to business analytics and business intelligence, enabling informed decision-making and strategic planning within organizations.

PSO2: Apply business acumen and specialized management techniques tailored to the dynamic nature of business analytics and intelligence fields, thereby effectively managing resources and optimizing performance in evolving business environments.

PSO3: Acquire in-depth knowledge and skills in business analytics and intelligence, fostering a mindset geared towards leveraging data-driven insights to enact positive global change and drive innovation within organizations.

PSO4: Exhibit strong leadership competencies by effectively leading teams in implementing cutting-edge analytics solutions, fostering collaboration, and inspiring organizational change to enhance competitiveness and sustainability in the digital age.

Program Educational Objectives (PEOs)

Key Features

Core Business Foundation: The program begins with a comprehensive exploration of fundamental business concepts, ensuring that participants have a solid understanding of business principles.
Data Analytics Techniques: Participants will delve into statistical analysis, machine learning, and data mining techniques, gaining proficiency in tools like Python, R, and SQL.
Business Intelligence Tools: The curriculum includes hands-on experience with leading business intelligence tools such as Tableau, Power BI, and Qlik, enabling students to create compelling visualizations and dashboards.
Big Data Technologies: Understanding the impact of big data is crucial. The program covers technologies like Hadoop and Spark, providing insights into handling large datasets efficiently.
Data Governance and Ethics: Participants will explore the ethical considerations and governance frameworks surrounding data, ensuring responsible and compliant use in business practices.
Industry Applications: Real-world case studies and projects in collaboration with industry partners allow participants to apply their skills to solving actual business challenges.
Industry Recognition: The program is designed in collaboration with industry experts, ensuring its relevance and recognition in the business analytics and intelligence field.
Global Perspective: The curriculum is crafted to provide a global perspective, preparing graduates to navigate diverse business environments.
Networking Opportunities: Participants will have the chance to network with industry professionals and alumni, fostering valuable connections for future career opportunities.

Programme Structure

SEMESTER I

Managerial Economics
Accounting for Managers
Quantitative Methods
Information System and Business Analytics
Marketing Management
Business Statistics with R
Human Resource Management
Community Service - I (COS- I) *
Career Preparedness Program - I (Oral and Written Communication+Career Essentials + Prepare for Aptitude Test - I)

SEMESTER II

International Business Management
Business Research Methods
Financial Management
Operations Research for Managers
Business Analytics
Business Intelligence
Database Management Systems with SQL
Power BI
Internship I (CIP)†
Community Service-II (COS-II) *
Career Preparedness Program - II (Design Thinking + Career Effectiveness + Prepare for Aptitude Tests - II)

SEMESTER III

Strategic Analysis and Management
Operations Management
General Elective
Financial Analytics
BI Reporting for Managers (MOOC Course)
Data Mining Intelligence
Web Data Extraction and Analysis
Ethics & Values
Internship II (SIP)†
Career Preparedness Program - III (Strategy for Self-Management)

SEMESTER IV

Legal Environment of Business
Leadership and Capacity Building
Marketing Analytics
General Elective
Research Publication
Internship I (CIP)
Internship II (SIP)
Capstone
Community Service-I (COS-I)
Community Service-II (COS-II) *

Program Outcomes

Graduates will be able to:

PO2: Apply the entrepreneurial, analytical, managerial skills for effective business management.

PO3: Develop skills to be a life-long learner for a globalized business and knowledge society in future using both classroom and online courses with Swayam and MOOCs.

PO4: Address naturalization with social responsibility issues, including business ethics, cultural diversity, environmental concerns and sustainable development.