cmr.edu.in
Programmes Apply Now

Bachelor of Business Administration in Tourism & Hospitality Management

The global tourism and hospitality industry is undergoing rapid expansion, driven by rising disposable incomes, evolving traveler preferences, and increased demand for both leisure and business travel. India, with its rich cultural heritage, diverse geographical landscapes, and growing middle class, is emerging as one of the most attractive travel destinations in the world. The Indian tourism sector is experiencing exceptional growth, propelled by a surge in domestic and international tourism, business travel, and a growing appetite for high-quality hospitality services.

Globally, the tourism and hospitality industry is transforming through innovations in digital technology, a greater emphasis on sustainability, and a shift toward unique, experiential travel. These trends are reshaping the sector, presenting exciting opportunities and new challenges.

The BBA in Tourism and Hospitality Management is an undergraduate program designed to prepare students for leadership and managerial roles in this dynamic and evolving industry. The curriculum integrates core business administration principles with specialized subjects in tourism operations, hospitality management, event planning, marketing, and sustainable tourism practices. While the program offers a global perspective, it places strong emphasis on the Indian tourism landscape, addressing the distinctive opportunities and regional diversity that shape the sector.

Students will develop practical skills to manage a variety of services and businesses within the tourism and hospitality domain, including hotels, resorts, airlines, travel agencies, and event management firms. The program equips graduates with the ability to navigate both domestic and international industry environments, with a strong focus on strategic management, enhancing customer experience, and promoting sustainable practices.

By the end of this program, students will be prepared to lead with creativity and adaptability in one of the world's most vital and fast-growing sectors, contributing significantly to the global economy and supporting India’s ascent as a premier global tourism hub.

duration

3 years with exit options

Programme type

Full time

Programme Regulations

Programme Structure

Exit Policy: (The exit options are subject to the approval of the Karnataka State Higher Education Council)

For BBA programmes, there will be multiple exit points, i.e., at the end of the first and second years. Students who successfully earn the required credits at these stages will be awarded certificates and degrees accordingly. The following certifications and degrees will be conferred based on the year of exit:

I Year: Undergraduate Certificate

II Year: Undergraduate Diploma

III Year: Bachelor’s in Business Administration (BBA)

Eligibility Criteria

Candidates should have passed PUC/12th standard or equivalent from any stream.

Key Features

After completion of the programme, a student will be able to:
  • Apply the principles of psychology in multidisciplinary domains to achieve personal, professional, and organisational outcomes
  • Design, implement, and critically validate well-being programmes in counselling and industrial settings
  • Produce meaningful and relevant research studies addressing psychosocial issues in counselling, clinical, and industrial settings
  • Solve professional, ethical, and multicultural issues in diverse professional and organisational settings

Scope and Objectives

Scope:
  • The global tourism and hospitality industry is witnessing rapid growth, driven by increasing global travel, evolving customer preferences, and the expansion of leisure, business, and eco-tourism. India, with its rich cultural heritage, diverse landscapes, and growing middle class, is becoming one of the world’s fastest-growing tourism destinations. With the government’s initiatives such as the Incredible India campaign and the recent push for sustainable tourism, the sector is poised for significant expansion. The global and Indian tourism landscape demands skilled professionals who can innovate and manage tourism operations effectively, balancing customer experience, cultural preservation, and sustainability.
  • The BBA in Tourism and Hospitality Management is designed to prepare students to meet the demands of the global and Indian hospitality and tourism industry. The programme focuses on developing both business management skills and sector-specific expertise to ensure students can thrive in this dynamic field. The tourism and hospitality sector includes a wide range of industries including hotels, resorts, airlines, travel agencies, event management, and eco-tourism, all of which require specialized knowledge and leadership capabilities.
Objectives:
  • To Impart Core Business and Sector-Specific Knowledge: Provide a comprehensive foundation in business management, economics, and operations, with a specialized focus on tourism management, hospitality operations, event planning, marketing, and sustainability practices.
  • To Equip Students with Practical and Digital Skills:Train students in modern tourism technologies, including property management systems (PMS), customer relationship management (CRM) software, travel booking platforms, and data analytics tools. This prepares them to enhance operational efficiency, improve customer experiences, and manage tourism-related challenges.
  • To Align with Global and Indian Tourism Trends:Foster an understanding of global and Indian tourism trends, including emerging markets, sustainable travel, digitalization, and government initiatives such as the National Tourism Policy. Equip students with insights into global travel behavior and tourism regulations, enabling them to address both local and international tourism challenges.
  • To Encourage Sustainable and Responsible Tourism Practices: Promote sustainable tourism initiatives that protect local cultures, preserve the environment, and support community-based tourism. Encourage students to integrate green practices in hospitality management and promote eco-tourism and community tourism as vital aspects of the sector.
  • To Enhance Employability through Industry Exposure: Provide students with hands-on experience through internships, field visits to tourism sites, live projects with tourism agencies, and industry mentoring. This allows students to gain practical knowledge of the tourism and hospitality industry and connect classroom learning to real-world operations.
  • To Nurture Entrepreneurial and Innovation-Oriented Mindsets: Encourage creativity and innovation, empowering students to launch startups in the tourism and hospitality industry. India’s growing tourism ecosystem provides ample opportunities for entrepreneurship, and the programme prepares students to seize these opportunities in areas such as travel tech, hospitality management, and tourism consultancy.
  • To Prepare for Global Careers in Tourism and Hospitality:Equip students with knowledge of international travel regulations, hospitality service standards, cultural differences, and global marketing strategies. This prepares graduates to work with multinational hospitality firms, international tourism agencies, airlines, and global event management companies.
  • To Strengthen Communication and Customer-Centric Skills: Build essential soft skills including customer service, leadership, communication, critical thinking, and team management. These are crucial for professionals in tourism and hospitality who must manage diverse teams and deliver exceptional customer experiences across global and local platforms.

Programme Structure

Programme Structure 2025
  • Management Process
  • IT for Business
  • Financial Accounting
  • Business Economics
  • Business Economics with Kannada / Hindi
  • Indian Business Environment
  • Organisational Behaviour
  • Cost Accounting
  • Business Mathematics
  • Operations Management
  • Marketing Management
  • Corporate Accounting
  • Business Statistics
  • Legal Aspects of Business
  • Human Resource Management
  • Business Research Methods
  • Management Accounting
  • Financial Management
  • Elective -1
  • Elective – 2

DISCIPLINE SPECIFIC ELECTIVE COURSES

Finance

  • International Finance
  • Financial institution and markets
  • Investment Analysis And Portfolio Management

Marketing

  • Sales And Distribution Management
  • Advertising And Brand Management
  • Supply Chain Management

HRM

  • HRD: Systems And Strategies
  • Training And Development
  • Cross Cultural HRM

Supply Chain Management

  • Supply Chain Management
  • Supply Chain Information System
  • Demand Forecasting
  • Direct Taxation
  • Entrepreneurship Development
  • Operation Research
  • Elective – 1
  • Elective – 2

DISCIPLINE SPECIFIC ELECTIVE COURSES

Finance

  • GST
  • Banking operation and innovations
  • Advanced Financial Management
  • Digital competition in Financial services
  • Rethinking International Tax Law

Marketing

  • Retail Management
  • Marketing of Services
  • Consumer Behaviour
  • Marketing: Customer needs and Wants.
  • International B2B Marketing

HRM

  • Compensation And Performance Management
  • Employee Welfare & Social Security
  • Employee Relationship Management
  • International Labour Law
  • Introduction to Learning transfer and lifelong learning

Supply Chain Management

  • Materials Management
  • Logistics Management
  • Inventory Management
  • Supply Chain Sourcing
  • Supply chain finance Market and Fintech ecosystem
  • Strategic Management
  • Elective – 1
  • Internship
  • Capstone

DISCIPLINE SPECIFIC ELECTIVE COURSES

Finance

  • Working Capital Management
  • Project Management

Marketing

  • Negotiation Skills
  • International Marketing

HRM

  • International HRM
  • Strategic Human Resource Management

Supply Chain Management

  • Demand Forecasting in SCM
  • International Logistics

Programme Assessment

  • Choice-Based Credit System (CBCS): The university follows CBCS, which allows students to choose courses and earn credits based on their performance
  • Grades and GPA: Students are awarded grades for each course in a semester, and their Semester Grade Point Average (SGPA) is calculated to measure their academic performance. Cumulative Grade Point Average (CGPA) is used to evaluate the overall performance of a student across all semesters.
  • Prescribed Curriculum: Each program has a prescribed curriculum or Scheme of Teaching and Evaluation, which includes the required courses, laboratories, and other degree requirements. It also incorporates SWAYAM and Massive Open Online Courses (MOOCs) offered by reputed institutions.
  • Auditing Courses: Students have the option to audit courses, which allows them to gain additional exposure without the pressure of obtaining a grade. This can give them an advantage in placements.
  • Evaluation System: The evaluation of students is comprehensive and continuous throughout the semester. It consists of Continuous Internal Evaluation (CIE) and Semester End Examination (SEE). CIE and SEE carry equal weightage of 50% each, resulting in a total evaluation of 100 marks for each course, regardless of its credit value.
  • Assessment Methods: Before each semester, faculty members may choose assessment methods such as assignments, seminars, quizzes, group discussions, case studies, practical activities, class presentations, industry reports, etc., with suitable weightage for each.
  • Semester End Examination: A Semester End Examination is conducted for all registered courses at the end of each semester. However, some courses that already have Continuous Internal Evaluation may not require a SEE. 
  • Makeup Examinations: Students who fail the Semester End Examination in one or more courses are eligible for makeup examinations, which provide an opportunity to retake the failed exams and improve their grades.

Programme Outcome

After completion of the program, a student will be able to
  • Apply the principles of psychology in multidisciplinary domains to achieve personal, professional, and organizational outcomes
  • Design, implement, and critically validate well-being programs in counselling and industrial settings
  • Produce meaningful and relevant research studies addressing psychosocial issues in counselling, clinical, and industrial settings
  • Solve professional, ethical, and multicultural issues in diverse professional and organizational settings

Course Outcomes


BBA Course Outcomes

What expertise will you gain?

Understanding of various functional areas of business administration

Knowledge of business principles, theories, and practices

Skills in business communication, problem-solving, and decision-making

Awareness of organizational behavior and management concepts

Teamwork and leadership skills in a business context

Career Opportunity

  • HR manager
  • Talent acquisition specialist
  • Training and development coordinator
  • Organizational development consultant
  • Employee relations manager
  • HR analyst
  • Business analyst
  • Marketing executive
  • Human resources assistant
  • Operations coordinator
  • Sales representative
  • Entrepreneur

Placements at

CMR University

200+ Recruiters, Pre-Placement modules from first semester focus on employability, emphasis on experiential learning, extensive focus on Internships, Training for competitive examinations – CAT, GRE, TOEFL, CMAT, Bank PO, and more.

Testimonials

"I loved the infrastructure of CMR University and its management. As a club coordinator I learnt how to manage team and the events helped me to grow my confidence level. I would like to specially thank the placement cell for guiding me and providing me a good platform (company) for my career."

Radheshyam Thakur

BCA

"I loved the infrastructure of CMR University and its management. As a club coordinator I learnt how to manage team and the events helped me to grow my confidence level. I would like to specially thank the placement cell for guiding me and providing me a good platform (company) for my career."

Radheshyam Thakur

BCA

Recent Blogs

13 Jan 2025

Career Guide for MCA Graduates: Building a Strong IT Career

The course of Master of Computer Applications (MCA) can be...

READ MORE >>

13 Jan 2025

How an MBA in Business Analytics Can Open Doors to Global Career Opportunities

The field of business and trade has always been considered...

READ MORE >>

13 Jan 2025

How to prepare for an M.Sc. IT entrance exam: Tips and Strategies

Any individual who closely watches the trends and changes in...

READ MORE >>

13 Jan 2025

The evolution of information technology and the role of M.Sc. IT programs

Introduction Living in a world where rapid changes and developments...

READ MORE >>

2 Dec 2024

A Comprehensive Skill Set for Aspiring IT Professionals Skills You Need to Succeed in MCA

Being the residence of a realm where technology and information...

READ MORE >>

All Blog

FAQs

The BBA course spans three years. The programme, offered by one of the best BBA colleges in Bangalore, is designed to benefit students to the fullest. It is structured to ensure that students master the basics of all concepts before advancing to more complex topics.

Yes, students can specialise in specific areas during their fourth, fifth, and sixth semesters. CMRU, one of the leading BBA universities in Bangalore, emphasises the holistic development of its four broad branches. The four specialised branches that students can choose from are Finance, Marketing, HRM, and Supply Chain Management.

The commerce field opens up a vast array of diverse career prospects. The career prospects for BBA graduates are very promising and plentiful. Pvt BBA Colleges in Bangalore, like CMRU, have organisations from around the world hiring for roles like Business Analyst, HR Executive, Marketing Executive, Operations Coordinator and many more.

Yes, you can pursue further education after completing BBA. Students can pursue another undergraduate degree, like a BA in Psychology and a B.Com. Good Colleges For BBA in Bangalore, like CMRU, provide the aforementioned undergraduate degrees and Postgraduate degrees like MBA, which students can pursue.

BBA Courses In Bangalore allow the students to develop many skills that can be put to good use in their careers. A few skills that we at CMRU teach our students are tools like Microsoft Excel, Tally, and other Microsoft Office applications like Word and PowerPoint. Apart from the technical skills, we also focus on developing the student’s communication, leadership, marketing, and other soft skills like time management.

The admission requirements for the BBA course are straightforward:

 

  • Check the eligibility criteria for the BBA course on the website.
  • If eligibility is met, complete the online application form available on the website.
  • After filling out the form, visit the admissions office of the relevant campus for further details.
  • Finalise the degree programme you wish to pursue and choose your specialisation subjects.
  • Submit all required documents as requested by the admissions department.
  • Pay the required fee to complete the admissions process. CMRU’s BBA fees in Bangalore offer excellent value for money, and the faculty members are committed to supporting students’ holistic development.
  • What is the syllabus for a BBA degree?
  • The BBA is an undergraduate degree comprising six semesters. Students study five subjects each semester and can choose elective specialisations from the fourth semester. CMRU, one of the most esteemed BBA course colleges in Bangalore, offers subjects like Management Accounting, Operations Management, Indian Business Environment, and Business Economics, among others.

To enrol at CMRU for the BBA program, the students should have completed 12th/ PUC or equivalent from any stream. After meeting the eligibility criteria, the students can follow the admissions process through the website’s admissions section.

Want to know more about CMRU?

Download Brochure
ACCP AY(2025-26)