Organisations follow two rules to ensure sales success during a crisis:

Rule 1: Grab market-share from competitors. You have to get a bigger piece of the shrinking pie to stay at the same level as you were earlier.

Rule 2: Expand your market to adjacent spaces. This can leverage the extra bandwidth that you have available and scoop up revenue to make up the shortfall. 

Can we apply the same rules in getting a job, especially during this pandemic? After all, here also, you are selling….. selling your skills, competencies etc. to the potential recruiter…



Posted by Dr. R Sugant, Dean, School of Management, School of Economics and Commerce, CMR University.

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