Certificate Course | Market Intelligence

Program Objectives

  • Understand the foundations of marketing
  • Understand the basic components / value chain of any business.
  • Understand analyzing and processing information, and the art and science of identifying appropriate information and sources of information.
  • Be capable of developing simple information plans.
  • Be able to acquire, filter and warehouse information
  • Be capable of applying tools and techniques such as data mining, data visualization, information analysis and selection.
  • Have the skills to report market intelligence information and generate a cohesive view of the company’s market situation and enhance decision making.
  • Analyze current sales volume by product, customer type, region, and application to define critical markets.
  • Understand different methods of growing business opportunities.
  • Understand market sizing and tools and techniques for forecasting.
  • Identify the market segments which allow and require different market mixes.

Key Features

  • Experiential learning program – where focus is on real-life, case and project based learning.
  • Program offered by “Centre for Marketing Insights”, the Centre of Excellence of School of Management.
  • Program offered in partnership with Feedback Insights (, part of Feedback Consulting (, one of the largest B2B market research companies in India.
  • Curriculum designed by subject matter experts from industry.
  • Program delivered by faculty with rich industry experience
  • Core program delivered by faculty from industry.
  • Placement assistance.


Programme Duration

3 months (part time) – Saturdays & Sundays – 3 hours/ day

Eligibility Criteria

Students (of any background) pursuing under-graduation/ post-graduation and keen on understanding marketing and market intelligence, and formulating strategy based on the same.

Course Fees: Rs. 6500