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CMR University School of Legal Studies has been ranked 4th amongst best Private Law Schools in South India in 2021, by The Week.

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CMR University School of Legal Studies has been ranked 12th amongst Private Law Schools in India in 2021, by The Week.

CMR University School of Legal Studies has been ranked 21st amongst all Law Schools in India in 2021, by The Week.

Certificate Course | Market Intelligence

Program Objectives

  • Understand the foundations of marketing
  • Understand the basic components / value chain of any business.
  • Understand analyzing and processing information, and the art and science of identifying appropriate information and sources of information.
  • Be capable of developing simple information plans.
  • Be able to acquire, filter and warehouse information
  • Be capable of applying tools and techniques such as data mining, data visualization, information analysis and selection.
  • Have the skills to report market intelligence information and generate a cohesive view of the company’s market situation and enhance decision making.
  • Analyze current sales volume by product, customer type, region, and application to define critical markets.
  • Understand different methods of growing business opportunities.
  • Understand market sizing and tools and techniques for forecasting.
  • Identify the market segments which allow and require different market mixes.

Key Features

  • Experiential learning program – where focus is on real-life, case and project based learning.
  • Program offered by “Centre for Marketing Insights”, the Centre of Excellence of School of Management.
  • Program offered in partnership with Feedback Insights (https://insightsfeedback.com/), part of Feedback Consulting (https://feedbackconsulting.com/), one of the largest B2B market research companies in India.
  • Curriculum designed by subject matter experts from industry.
  • Program delivered by faculty with rich industry experience
  • Core program delivered by faculty from industry.
  • Placement assistance.

 

Programme Duration

3 months (part time) – Saturdays & Sundays – 3 hours/ day

Eligibility Criteria

Students (of any background) pursuing under-graduation/ post-graduation and keen on understanding marketing and market intelligence, and formulating strategy based on the same.

Course Fees: Rs. 6500

 
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