Certificate Course | Market Intelligence

Program Objectives

• Understand the foundations of marketing
• Understand the basic components / value chain of any business.
• Understand analyzing and processing information, and the art and science of identifying appropriate information and sources of information.
• Be capable of developing simple information plans.
• Be able to acquire, filter and warehouse information
• Be capable of applying tools and techniques such as data mining, data visualization, information analysis and selection.
• Have the skills to report market intelligence information and generate a cohesive view of the company’s market situation and enhance decision making.
• Analyze current sales volume by product, customer type, region, and application to define critical markets.
• Understand different methods of growing business opportunities.
• Understand market sizing and tools and techniques for forecasting.
• Identify the market segments which allow and require different market mixes.

Key Features

• Experiential learning program – where focus is on real-life, case and project based learning.
• Program offered by “Centre for Marketing Insights”, the Centre of Excellence of School of Management.
• Program offered in partnership with Feedback Insights (https://insightsfeedback.com/), part of Feedback Consulting (https://feedbackconsulting.com/), one of the largest B2B market research companies in India.
• Curriculum designed by subject matter experts from industry.
• Program delivered by faculty with rich industry experience
• Core program delivered by faculty from industry.
• Placement assistance.

Programme Duration

3 months (part time) – Saturdays & Sundays – 3 hours/ day

Eligibility Criteria

Students (of any background) pursuing under-graduation/ post-graduation and keen on understanding marketing and market intelligence, and formulating strategy based on the same.

Course Fees: Rs. 6500