B.Sc | Advertising & Public Relations

Program Overview

Offered by: School of Audio and Visual Technologies

The advertising and public relations program equips students with media strategy, media planning, advertising research, and copy writing skills to develop professional advertising and public relations campaigns for the corporate, government, consumer and media sectors.

Program Duration

3 years

Program Type


Eligibilty Criteria

Candidates should have passed 12th standard or equivalent examination. Students are required to submit a personal statement, outlining their background and personal and professional interests in the media.


Program Structure

Semester I

College Writing I
Freshman Humanities Core
Introduction to Mass Media
General Studies Elective 1
Design & Innovation
Introduction to Digital Communications

Semester II

College Writing II
Introduction to Global Cultures
Visual Communications
Social Science Core
General Studies Elective 2
Media Studies Elective 1

Evaluation Criteria

Evaluation is based on a mix of Mid-Term Exams, Final Exams, Quizzes, Assignments and Projects.