Design thinking is a problem-solving approach that is increasingly being used in a variety of industries to find innovative solutions to complex problems. While it can be a powerful tool, there are certain pitfalls to watch out for when implementing design thinking. These include a lack of focus on the user, an over-reliance on brainstorming, and a failure to test and iterate on ideas. It’s important to be aware of these potential pitfalls and take steps to avoid them in order to get the most out of the design thinking process. Let’s take a look at some of these.
Watch Out For:
- Lack of user understanding
Failing to fully understand the user’s needs and motivations can lead to solutions that do not meet their requirements. To address this issue, designers should conduct user research and conduct user interviews, surveys, and testing to gain a deep understanding of the user.
- Lack of team alignment
If team members are not aligned on the problem being solved or the approach being taken, it can lead to confusion and delays in the design process. To address this issue, designers should establish clear goals and objectives and communicate them effectively to all team members.
- Limited creativity
Design thinking can become repetitive and uninspired if the same methods and approaches are used repeatedly. To address this issue, designers should continuously seek out new methods and techniques, and encourage team members to think creatively and outside the box.
- Limited feedback
Without feedback, it is difficult to know whether a solution is effective or not. To address this issue, designers should solicit feedback from users, stakeholders, and other team members at every stage of the design process.
- Limited testing
Failure to test and validate solutions can lead to products that do not meet the needs of the user. To address this issue, designers should conduct user testing and iterate on the design until it meets the needs of the user.
In order to understand the gravity of these pitfalls, let us take a look at some real-life examples where failure of precautions lead to sub-standard and visibly counterproductive implementations.
Case Studies to Draw Inspiration From
- The “ObamaSCARE”
One example of a failed Design Thinking implementation is the development of the United States ‘HealthCare.gov’ website under the Obamacare undertaking. The website, which was intended to serve as a marketplace for individuals to purchase health insurance under the Affordable Care Act, was plagued with technical issues upon its launch in 2013. Users were unable to create accounts, complete enrollment forms, or browse insurance plans leading to chaos, clutter and confusion.
The issues with the website were attributed in part to poor design and a lack of user testing during its development. The problem was not in the design thinking methodology but the implementation and execution of the design thinking process. The website was developed by multiple contractors, who were not able to work together effectively, and the government officials overseeing the project did not have a clear understanding of the end-users’ needs and requirements.
- 1D in Shambles
Another such example of inadequate Design Thinking actuation is the redesign of the Delhi International Airport’s Terminal 1D. The terminal was designed to handle a capacity of 2.5 million passengers per year, but it quickly became overcrowded and inadequate due to the rapid growth in air travel.
The government hired a design firm to redesign the terminal using Design Thinking principles, but the new design failed to address the root issues of overcrowding and poor passenger flow. Additionally, the redesign resulted in the loss of several retail shops and restaurants, further frustrating passengers. The terminal continues to be plagued by overcrowding and operational issues, and the government has been criticized for wasting public funds on the redesign.
In the light of such events, Design Thinking facilitators and doyens have expanded the focus of exercise. Let us conclude this discussion with some of the trends that are seeing aggressive adoption in the Design Thinking realm.
Focuses and Trends to Watch Out
- Increased Focus on Sustainability
Sustainability is becoming a major concern for consumers, and companies are responding by incorporating sustainable practices into their products and services. In 2023, we can expect to see more designers using Design Thinking to create sustainable solutions. This will involve using materials and processes that have a minimal impact on the environment, and designing products that are easy to recycle or repurpose.
- Greater Use of AI and Machine Learning
Artificial Intelligence (AI) and Machine Learning (ML) are being used in more and more areas of design, from product design to user experience (UX) design. In 2023, we can expect to see more designers using AI and ML to optimize the design process, and to create more personalized and efficient user experiences.
- More Collaborative and Inclusive Design
Design Thinking is a collaborative process, and in 2023, we can expect to see more designers working together with other stakeholders, such as users, developers, and business experts. This will involve more co-creation and co-design sessions, where different perspectives are brought together to create better solutions. Additionally, we can also expect more inclusion of diversity and accessibility considerations in the design process.
To ensure that Design Thinking works flawlessly, it is important to follow a structured approach and involve a diverse group of stakeholders in the process. This includes clearly defining the problem to be solved, conducting user research to gain empathy and understand user needs, generating and iterating on ideas, prototyping and testing solutions, and continually gathering feedback throughout the process. Additionally, it is important to have a flexible and open-minded mindset, and to be willing to adjust the process as needed based on the specific project and team.
To this effect, the Department of Common Core Curriculum has organized an open innovation challenge for all Design Thinking aficionados globally. The challenge will encourage the students to pick up a pressing problem, marry it with the United Nations Sustainable Development Goals and then collaborate in teams to figure out the most viable, Design Thinking powered solution for the same. With over 750 teams, bringing in over 3000 participants from 10 countries, the event is scheduled to conclude on the Design Thinking Day on March 17th 2023.
Know more at https://www.cmr.edu.in/design-thinking-day/