M.A. | Mass Communication and Journalism

Programme Overview
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• The Mass Communication and Journalism programme focuses on moulding graduates into media professionals. A post graduation programme in Mass Communication and Journalism encourages students to explore careers in the fledgling world of journalism – this includes that of Media (print, digital, and electronic).
• Students are trained in core aspects viz Social Media, Communications, Public Relations, Corporate Communication, Advertising, Television, Event Management, and Digital. The best media practices are also imparted.
• Along with these, post graduates also get to explore teaching as a profession and thereby engage in knowledge sharing with others. Entrepreneurship is also fostered and is today lucrative as postgraduates get to start newer businesses offering a wide range of services such as content, creativity, social media services, public relations, and even advertising.
• The Journalism domain is itself multi-disciplinary and hence opens up a plethora of opportunities for those completing the programme. The domain is all slated to witness further growth, and thereby accord even more scope/opportunities for students taking up the programme.

Career Opportunities

• Journalists/Senior Journalists
• Editors
• Reporters
• Content Developers
• Event Management
• Public Relations
• Corporate Communications

Programme USPs/Key Features

• Training students with special focus on communication, reporting, editing, content development, cinema, Radio and Television programme productions.
• Educating students in the areas of research, media management, advertising and corporate communication.
• Enlightening students to be aware of the media impact on culture and society, ethical and legal aspects of the media profession.
• Training students in multimedia and emerging communication technologies.

Programme Educational Objectives

• To impart specialized skills in dissemination of messages through diverse media and to serve as agents of change.
• To inculcate scientific temper through communication for development.
• To develop critical thinking about the media and its processes.
• To learn and practice how to undertake media research.
• To accelerate social development effectively through communication methods.

Programme Outcomes

• The student should be able to use the skills in the creative industry – be it television channels, information technology, public relations, or corporate communication.
• The students should be able to produce independent content for electronic media.
• The students should be able to simplify technical content in simple language and multimedia as part of technical communication.
• The students should be well-equipped to be media teachers and researchers.
• The students should be equipped with soft skills required by many of the managerial and high-profile jobs.
• The students can plan, develop and implement communication for development projects at local, regional and global levels.

Programme Duration

2 years (4 Semesters)

Programme Type

Full-Time

Eligibility Criteria

Candidates having passed any degree examination from a recognised university with a minimum of 50% marks (45% in case of SC/ST/PH candidates), with Journalism as an optional subject.

Assessment and Evaluation

The University follows Choice Based Credit System (CBCS), which provides choice for students to select from the prescribed set of courses and earn credits. Students are awarded grades based on their performance for each courses in a semester and Semester Grade Point Average (SGPA), which is a measure of academic performance of a student in a semester. Cumulative Grade Point Average (CGPA) is used as a measure of overall cumulative performance of a student over all semesters. However, the CGPA is invariably calculated from second semester onwards to facilitate students to know their academic progress.

Every Programme has a prescribed Curriculum or the Scheme of Teaching and Evaluation. It prescribes all the courses/ laboratory/ other requirements for the degree and sets out the nominal sequence semester wise. Curriculum also includes SWAYAM and Massive Open Online Courses (MOOCs), offered by premier institutions. A student desirous of additional exposure to a course, without the rigors of obtaining a good grade, ‘audits’ a course that helps him to have an edge over others in placements.

The evaluation system to assess the student is comprehensive and continuous during the entire period of Semester, by the faculty who is teaching the course. Continuous Internal Evaluation (CIE) and Semester End Examination (SEE) constitute the major evaluations prescribed for each course, with only those students maintaining a minimum standard in CIE are permitted to appear in SEE of the course. CIE and SEE to carry 50% weightage each, to enable the course to be evaluated for a total of 100 marks, irrespective of its credits.

Before the start of the Academic session of each semester, a faculty may choose for his course Internal Assessment Test and a minimum of two of the following assessment methods with suitable weightage for each: Assignments (Individual and/or Group), Seminars, Quizzes, Group Discussions, Case Studies, Practical Orientation on Design Thinking, Creativity & Innovation, Participatory & Industry Integrated Learning, Practical Activities/Problem Solving Exercises, Class Presentations, Analysis of Industry/Technical/Business Reports, Reports on Guest Lectures/Webinars/Industrial Visits, Industrial/Social/Rural Projects, Participation in Seminars/Academic Events/Symposia or any other academic activity.

The Semester End Examination for all the courses for which students registered during the semester shall be conducted at the end of each semester. Some of the courses, where the student performance is evaluated through CIE, may not have SEE.

The makeup examination facility shall be available to those students who have appeared and failed in the SEE in one or more courses in a semester.