Announcements

B.B.A. | Bachelor of Business Administration

Programme Overview

Offered by: School of Management

Bachelor of Business Administration (BBA) Programme nurtures students as professional with strong foundational knowledge and skills in management. Through contemporary coursework involving practical applications, students will learn to effectively solve the complex management problems with ‘Think Global, Act Local’ perspective.

The students have option to specialize in specific disciplines. Students may further enhance their knowledge/skills through Honours degree by completing additional credits.

Taught and trained by full-time faculty members, eminent guest speakers, entrepreneurs and corporate professionals, students learn the theoretical and practical aspects of business management. The Programme lays emphasis on preparing students to a global career by building their capabilities, knowledge, skills and attitude.

Specialisations Offered

• Finance
• Marketing
• Human Resource Management
 

 

Career Prospects

The BBA degree is a great launchpad for numerous career paths. Based on their skills, domain expertise and interests, students are matched with a job of their choice in the following areas of industry.

  • Multi-national companies (MNC’s) and Indian organizations
  • Junior management roles in Consulting, Finance, Human Resource and Marketing etc.
  • Internships and placement at leading corporates
 

Programme Duration

3 Years / 6 Semesters

 Programme Type

Full-time

Eligibility Criteria

Candidates who have passed in 10+2 / PUC or Equivalent

 

Program Structure

I Semester

II Semester

III Semester

IV Semester

V Semester

VI Semester

Electives for Finance

Electives for Marketing

Electives for HRM

Electives for Global Business Environment

Laboratory

IBM Analytics Lab

CMR University and IBM have collaborated to setup an IBM Analytics Lab at CMR University, City Campus to help students enhance their skills in the areas of Business Analytics, Business Intelligence and Big Data. The students receive joint certification from IBM and CMRU on successful completion of the course.

As a part of this initiative, experts from IBM have trained faculty members at CMR University who will further train the post graduate and graduate students. The courses covered in the certification program are:

  1. 1. IBM CE – Enablement Program- Foundation in Business Intelligence using Cognos BI (Descriptive
    Analytics)
  2. 2. IBM CE- Enablement Program – Foundation in Predictive Analytics using SPSS Statistics
  3. 3. IBM CE- Enablement Program – Big Data Analytics for Business Analysts

Common Computer Lab

CMR University provide opportunities for the students to complete their assignments or to undertake course-related projects on computers in this lab.

Students, faculty and staff have access to the computer lab, which provide the tools and technologies to complete class assignments, edit papers, communicate via email and conduct data analyses. This lab is a multi-purpose technology and collaborative workspace located at the basement of the city campus. The lab is dedicated to meeting the teaching, learning and research needs of the faculty, staff and students.

Assessment and Evaluation

The University follows Choice Based Credit System (CBCS), which provides choice for students to select from the prescribed set of courses and earn credits. Students are awarded grades based on their performance for each courses in a semester and Semester Grade Point Average (SGPA), which is a measure of academic performance of a student in a semester. Cumulative Grade Point Average (CGPA) is used as a measure of overall cumulative performance of a student over all semesters. However, the CGPA is invariably calculated from second semester onwards to facilitate students to know their academic progress.

Every Programme has a prescribed Curriculum or the Scheme of Teaching and Evaluation. It prescribes all the courses/ laboratory/ other requirements for the degree and sets out the nominal sequence semester wise. Curriculum also includes SWAYAM and Massive Open Online Courses (MOOCs), offered by premier institutions. A student desirous of additional exposure to a course, without the rigors of obtaining a good grade, ‘audits’ a course that helps him to have an edge over others in placements.

The evaluation system to assess the student is comprehensive and continuous during the entire period of Semester, by the faculty who is teaching the course. Continuous Internal Evaluation (CIE) and Semester End Examination (SEE) constitute the major evaluations prescribed for each course, with only those students maintaining a minimum standard in CIE are permitted to appear in SEE of the course. CIE and SEE to carry 50% weightage each, to enable the course to be evaluated for a total of 100 marks, irrespective of its credits.

Before the start of the Academic session of each semester, a faculty may choose for his course Internal Assessment Test and a minimum of two of the following assessment methods with suitable weightage for each: Assignments (Individual and/or Group), Seminars, Quizzes, Group Discussions, Case studies/Case lets, Practical orientation on Design Thinking, Creativity & Innovation, Participatory & Industry-integrated learning, Practical activities / problem solving exercises, Class presentations, Analysis of Industry/Technical/Business Reports, Reports on Guest Lectures / Webinars / Industrial Visits, Industrial / Social / Rural projects, Participation in Seminars/ Academic Events/Symposia, etc. or any other academic activity.

The Semester End Examination for all the courses for which students registered during the semester shall be conducted at the end of each semester. Some of the courses, where the student performance is evaluated through CIE, may not have SEE.

The makeup examination facility shall be available to those students who have appeared and failed in the SEE in one or more courses in a semester.

 
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